Hanna Lee Communications Named for the Second Year as Public Relations Agency of Record for PAMA Pomegranate Liqueur, the Indispensable Modifier, Exemplifying How Strategic and Out-of-the-Box Thinking Creates Successful Campaigns
Program to Include National Media Relations, Event Marketing, Cocktail Competition, Mixology Community Outreach and Digital and Social Media Strategy Consulting
NEW YORK, April 30, 2014 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine and travel PR, as well as social media marketing, today announces that it has been named public relations agency of record for PAMA Pomegranate Liqueur, the original, all-natural pomegranate liqueur, for the second year in a row. The ongoing program will continue to include national trade and consumer media relations, event marketing, mixology community outreach and a cocktail competition. The program will also include digital and social media strategy consulting to reinforce PAMA's positioning as the indispensable modifier.
"It is an honor to work with an exceptional spirit like PAMA, which is a favorite of spirits critics and top mixologists," said Hanna Lee, President and Founder, Hanna Lee Communications, Inc. "Our goal is to continue to maximize the buzz around PAMA to popularize it with a wider audience of bartenders and consumers. Given that its cocktail applications are limitless, we believe it is an indispensable ingredient for every bar."
"We're delighted to work again with Hanna Lee Communications," said Brittany Capito, PAMA Brand Manager, Heaven Hill Distilleries, Inc. "The agency's strategic approach to public relations and digital media, impeccable activations, and extensive contacts in the media and spirits scene have been effectively leveraged to reinvigorate the PAMA brand. We're really looking forward to what the agency can achieve in year two."
About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News' Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W 3 Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.
Hanna Lee Communications' client experience includes the Manhattan Cocktail Classic, The Dead Rabbit, Hangar 1 Vodka, TINCUP American Whiskey, PAMA Pomegranate Liqueur, Campari, Louis Royer Cognac, The Cooper Spirits Co., Leblon Cachaca, Santa Teresa Rum, Bacchanal Restaurant, GRACE Restaurant and others.
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