Hanon McKendry/Mindscape at Hanon McKendry Announce 2nd Annual Online Super Bowl Ad Poll

Viewers can vote for their favorite Super Bowl ads during the game at www.superadbowl.com

Feb 04, 2010, 18:51 ET from Hanon McKendry

GRAND RAPIDS, Mich., Feb. 4 /PRNewswire/ -- Hanon McKendry and Mindscape at Hanon McKendry invite Super Bowl ad fans and armchair critics to vote for their favorite Super Bowl commercials during the big game on Sun., Feb. 7 at www.superadbowl.com.  The game kicks off at 6:25 EST, and voting begins at the end of the first quarter.

As votes are cast, results will be immediately tabulated and posted so visitors to www.superadbowl.com will be able to see how their picks compare to those of Super Bowl ad fans around the world.

"Super Bowl advertising is big entertainment, and everyone wants to voice their opinion," said Bill McKendry, founder and chief creative officer at Hanon McKendry.  "We wanted to give average viewers a place to weigh in, in real time, on the ads they think hit the mark."

The Hanon McKendry-Mindscape at Hanon McKendry Super Bowl advertising poll, conducted annually by Harris Interactive, consistently shows that the ads are a significant draw on game day. This year's poll results, released on January 26, show that over 57 percent of U.S. adults who plan to tune in to Super Bowl XLIV will do so as much or more for the commercials as for the game.  Of those who watch the commercials, 35 percent say they're more likely to visit an advertiser's website after seeing a Super Bowl ad, and a full 48 percent of online U.S. adults who watch the ads say they are at least somewhat likely to discuss them on a social networking site.

"As more and more Super Bowl advertisers maximize interactive opportunities, viewers are getting in the game and watching with their laptops by their sides," observed Pete Brand, co-founder of Mindscape at Hanon McKendry, Hanon McKendry's interactive division.  "Superadbowl.com gives those interactive viewers a place to go, immediately, and be part of the action."

Visitors to www.superadbowl.com will be able to cast their votes for one favorite commercial from each quarter.  Voting will open at the end of the first quarter and will remain open through February 9.

The Firms

Hanon McKendry is a national brand consulting and advertising firm that excels at helping clients shift perceptions beyond what their brands offer to what their brands mean.  Nearly 80 percent of the firm's annual revenues are derived from major initiatives to launch, relaunch or restage brands. Hanon McKendry has worked extensively with high-profile corporate clients including Rayovac Batteries, Rubbermaid Home Products, Wilsonart and Zondervan (a division of Harper/Collins Publishing).  The firm has also earned national recognition for its cause and issue-based campaigns and brand development for clients such as the Alliance Defense Fund, Salvation Army, National Arbor Day Foundation, World Vision, Young Life, Focus on the Family and the Gerald R. Ford Presidential Library and Museum.  Hanon McKendry is a Gravity Six Alliance partner.             www.hanon-mckendry.com / www.gravitysix.com

Mindscape at Hanon McKendry is Hanon McKendry's interactive division.  A web success company, Mindscape creates powerful, user-friendly websites and web marketing programs on the proprietary WEBTRAIN platform to provide consistent investment return for over 500 clients.  Mindscape understands the critical components of effective marketing strategies, web design, app development and social media, also providing marketing services that help companies understand target consumers and their shopping behaviors.  With award-winning service, state-of-the-industry technology, and reliable, measurable results, the firm and its platform enjoy a remarkable 99 percent client retention rate.  www.mindscape-hm.com.

SOURCE Hanon McKendry