Hansen's Gets Refreshed; Unveils a New Look After 10 Years

NEW YORK, May 25 /PRNewswire/ -- Hansen's Beverage Company has unveiled new packaging, its first major packaging change in 10 years.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100525/NY10561 )

Hansen's new can has more vibrant colors and changes the orientation of "Hansen's" from diagonal to horizontal, giving it a more symmetrical and no frills look. "We wanted the new packaging to be naturally delicious, just like our soda. We think that our new look is timeless and will last for another generation to enjoy," said Blair Owens, VP Marketing.

Hansen's Natural and Diet sodas are better-for-you affordable premium sodas with no caffeine, no preservatives and no artificial flavors or colors, just 100% great taste. All Hansen's Natural & Diet sodas are gluten and dairy free. Hansen's comes in the following flavors: Hansen's Original Cola, Ginger Ale, Key Lime, Cherry Vanilla Creme, Grapefruit, Kiwi Strawberry, Vanilla Cola, Mandarin Lime, Creamy Root Beer, Raspberry, Orange Mango, Pomegranate, and Black Cherry.

Hansen's new cans will be available nationwide this summer.

About Hansen's

Based in Corona, California, Hansen Natural Corporation markets and distributes Hansen's® natural sodas, sparkling beverages, apple juice and juice blends, fruit juice smoothies, multi-vitamin juice drinks in aseptic packaging, iced teas, energy drinks, Junior Juice® juices and water beverages, Blue Sky® brand beverages, Monster Energy® brand energy drinks, Nitrous™ Monster Energy® brand energy drinks, Monster Hitman™ energy shooters, Java Monster™ brand non-carbonated coffee + energy drinks, X-Presso Monster™ brand non-carbonated espresso energy drinks, Lost® Energy™ brand energy drinks, Rumba®, Samba and Tango brand energy juices, Vidration™ brand vitamin enhanced waters and Peace Tea™ iced teas.  For more information visit www.hansens.com and www.monsterenergy.com.

SOURCE Hansen's Beverage Company