Happtique Announces First Mobile App Prescribing Program for Healthcare

NEW YORK, May 10, 2012 /PRNewswire/ -- Happtique, Inc., a mobile health application store and app management solution for providers, physicians, and the patients they serve, will launch a trial of mRx™, the first program to enable physicians to prescribe mHealth apps to patients. Grounded in the belief that increased physician-to-patient services will improve compliance and health outcomes, Happtique's patent-pending technology will enable doctors across all specialties to prescribe apps to patients. 

For the program trial, Happtique is recruiting physician prescribers specializing in the treatment of heart disease, diabetes, and musculoskeletal conditions, as well as physical therapists and trainers to test the technology with health and fitness apps. Participating prescribers will receive training and access to a subset of specialty-specific apps, enabling them to integrate appropriate apps into their patients' treatment programs. Following the training, Happtique will track both prescribing processes and patient mRx™ downloads through early summer. 

To build the trial prescribing catalog, Happtique will select 5-10 apps, both connected and non-connected, in each of the designated categories on both Android and iOS platforms. Once the trial apps have been selected, participating physicians and trainers will begin prescribing the apps, depending on individual patient needs.

"Mobile app prescribing will add an entirely new dimension to my ability to care for patients," said Steven Magid, M.D. of New York-based Hospital for Special Surgery. "In this increasingly connected and mobile world, the use of Happtique's mRx™ will improve doctor-patient communication, patient engagement, compliance, and ultimately patients' health."

"App prescribing will enhance the provider/patient connection and facilitate healthy behavior changes, potentially reducing costs for providers, payers, and patients," said Happtique CEO Ben Chodor. "mRx™ is the next evolutionary step in the field, and we are confident the provider community will agree and embrace app prescribing as a way to better engage patients in their own health and improve clinical outcomes."

ABOUT HAPPTIQUE

Happtique is a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. It offers medical enterprises—like hospitals, continuing care facilities, and physician practices—the ability to create individually branded, secure, multi-platform application stores for staff and patient use. Happtique is a subsidiary of GNYHA Ventures, Inc., the business arm of the Greater New York Hospital Association.

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SOURCE Happtique, Inc.