Happy Family Organics® Launches Happy Baby® Made Simple™ Mixes: The First Organic Baking Mixes Thoughtfully Crafted with Babies in Mind*

NEW YORK, Aug. 3, 2021 /PRNewswire/ -- Today, Happy Family Organics announces a new nutritious product line, Happy Baby® Made Simple™ Baking Mixes that are made with 100% whole grains, 0g added sugar, and iron to help support brain development. Created for busy mornings, these convenient mixes can be prepped in five minutes or less and are as easy as pour, stir, and cook. Happy Baby Made Simple Mixes are available in two options: Pancake & Waffle Mix and Apple Carrot & Cinnamon Muffin Mix.

The 2020-2025 Dietary Guidelines for Americans encourages intake of iron-rich foods starting at 6 months of life, especially for breastfed infants to maintain iron status.** The Guidelines note that iron is of concern for underconsumption among infants ages 6 through 11 months who are often fed primarily human milk and consume inadequate sources of iron in the rest of their diet.** Additionally, the Guidelines recommend as part of a healthy dietary pattern that half of total grain intake should be whole grains.** With infant nutrition top of mind, the Happy Family Organics team of parents worked to develop a unique and nutritious new option for little ones. These are the first organic baking mixes curated for baby*, made with 100% whole grains, including wheat, oat and amaranth, and include iron to help support baby's brain development. The mix can also be customized with ½ cup of fresh fruit and veggies like shredded carrots, mashed bananas or blueberries or purees to add even more fruit & veggie goodness.

As a team of parents, Happy Family Organics knows that many families are utilizing homemade breakfast foods such as muffins, waffles, and pancakes to help expose baby to new textures and flavors and learn to self-feed. In fact, internal research found that 87% of moms have fed their child under 2 years old pancakes, waffles, or muffins, and 80% are allowing children to eat pancakes to help practice self-feeding, often via recipes found on social media. However, many busy parents struggle to find the time to cook these picture-perfect homemade breakfast foods for their little ones during the morning rush or use adult options which often include added sugar. That's why Happy Family Organics created Happy Baby Made Simple Pancake & Waffle and Muffin Mixes- a nutritious, no-fuss option at breakfast that both parents and little ones will love. These mixes can be prepped in 5 minutes or less- just add water to make the Pancakes & Waffles, and water plus a puree or a Happy Baby pouch to make muffins.

"As a mom of three, I know how challenging it can be to make a quick but nutritious breakfast for little ones amidst the morning chaos. My youngest daughter, Emmy, is now 12 months old, and it's been so helpful to have Happy Baby Made Simple Mixes on hand while she learns how to self-feed. I can quickly whip up a yummy, no-fuss breakfast for her that she loves, and I feel good about feeding her," said Anne Laraway, CEO of Happy Family Organics. "Made Simple Mixes also offer a great way to incorporate fruits and veggies into waffles, pancakes and muffins, either as a dip or within the mix- and Emmy still gobbles them right up!"

Happy Baby Made Simple Mixes, which were the #1 new release on Amazon in the Baby Meals  as well as the Pancake & Waffle Mixes categories at time of launch, are currently available for purchase at Amazon and Target as well as grocers such as Meijer, Hannaford and Wegmans. For more information on the new product line, please visit https://www.happyfamilyorganics.com/made-simple-baking-mixes/. Happy Family Organics also offers free one-on-one feeding support for parents teaching their little ones how to self-feed via its Happy Baby Experts' live chat. The brand's team of registered dietitian nutritionists are available seven days a week to help answer questions and provide tips and resources, no registration or appointment required.

ABOUT HAPPY FAMILY ORGANICS
Happy Family Organics has been on a mission to change the trajectory of children's health through nutrition since the company launched on Mother's Day in 2006. We are constantly innovating to provide families with the best possible products, solutions, and resources for their evolving needs. From day one, we provide organic nutrition and support for your baby's feeding journey, whether that's breast or formula feeding all the way through starting solids and picky eating. We thoughtfully craft organic mealtime additions and snacks with curated ingredients that are appropriate for each baby, toddler, and kid's age and stage to help support a lifetime of wellness.

As champions of organic, every product in our line is certified USDA organic, which means our food is grown without using toxic persistent pesticides and has no artificial hormones or GMOs – just ingredients from earth-friendly organic farms. We know that only a healthy planet can grow healthy food and are committed to cultivating a sustainable world for little ones today and for future generations. From our WIC-authorized Clearly Crafted™ Jars to our free online live chat with lactation consultants and registered dietitian nutritionists, we put babies and parents first, with support for every family. Happy Family Organics is a Certified B Corporation®. To learn more, please visit: https://bcorporation.net/directory/happy-family-brands.

MEDIA CONTACT: Melody Serafino, [email protected]

SOURCE Happy Family Organics