Happy Fuel And BRUSH's "Happy Hair Happy Hour" Is A Hair-Raising Success

Jul 22, 2013, 12:10 ET from Happy Fuel LLC

NEW YORK, July 22, 2013 /PRNewswire/ -- Last night's "Happy Hair Happy Hour," an event co-sponsored by Happy Fuel and BRUSH hair salon, was a huge success, attracting over 100 fashion-forward guests and once again raising the Gross National Happiness Quotient.

The popular Flatiron district salon was filled with excitement and happiness as guests entered a raffle to win one of 25 free wash & blow drys from the salon. At the same time, they downloaded and used the : ) fuel iPhone app, enjoyed appetizers and drank pink, yellow, and blue "happy fuel" cocktails.

"We know women love their hair, so connecting Happy Fuel and happy hair made a lot of sense," said Elizabeth Elfenbein, founder of Happy Fuel. "And we saw this connection multiply, spreading happiness throughout the evening."

"Happy Hair Happy Hour" is the latest event in Happy Fuel LLC's mission to drive and spread happiness. Other happy gatherings are planned for the coming weeks, including a party in August for New York City interns. An updated, more immersive app and Web app are also in development.

: ) fuel is a mobile place to store, share, and gauge the things that fuel your happy, whether it's a photo, song, spot, video, sound, or thought. The app launched in May of 2013 during Internet Week New York and is available at the Apple App Store.

About Happy Fuel LLC: Happy Fuel LLC is a social application that fuels, gauges, and pays happiness forward. The company is based in New York, and was founded in 2013 by Elizabeth Elfenbein, Susan Miller Viray, and Rico Viray.