Happy Fuel LLC launches company with new : ) fuel ™ happiness app

May 21, 2013, 13:22 ET from Happy Fuel LLC

NEW YORK, May 21, 2013 /PRNewswire/ -- The Gross National Happiness Quotient took a marked upswing today with the launch of Happy Fuel LLC. This launch represents not only the launch of a new company but of a new form of media, "happy media."  Happy Fuel's debut product is the : ) fuel  app, now available at the Apple App Store. 

(Photo: http://photos.prnewswire.com/prnh/20130521/NY18114 )

The : ) fuel app (pronounced happy fuel) is a social application that fuels and pays happiness forward.  It gives users a mobile place to store and share the things that fuel their happy, whether it's a song, photo, video, place, sound, or thought. And while you're sharing happiness, : ) fuel  even lets users gauge their own happiness.

The World Happiness Report, a publication commissioned by the United Nations, finds that happy and healthy go hand in hand, noting, "More happiness predicts better future physical health." The report cites studies showing that "individuals with higher positive affect have better neuroendocrine, inflammatory and cardiovascular activity."

A key component of happiness is the ability to "live in the moment," to enjoy things as they happen. It's a quality normally associated with teens and young adults. However, young people tend to take positive things for granted. In fact, adults over 50 are generally happier because they have a greater understanding and appreciation of what brings them happiness.

: ) fuel is designed to make the "millennial" generation more aware of their happiness and then fuel it forward, which also connects to this generation's socially conscious mindset. : ) fuel uses the tools of social media to promote and spread happiness while also driving healthy behaviors. In that sense, : ) fuel is the first "happy media" application.

"The Gross National Happiness Quotient has been operating at a deficit for far too long. We wanted to raise it on a local and global level," noted Elizabeth Elfenbein, founder of Happy Fuel LLC. "By evolving the premise of social media to create 'happy media,' our meta-platform has the opportunity to bring the functional (sharing) and the aspirational (positivity) together in a happy and healthy way while making sure to pay it forward."

The debut of the : ) fuel app, which will be refined and updated throughout the year, is just the beginning of Happy Fuel LLC's mission to drive and spread happiness. A more immersive happy experience that will employ responsive design and live in the form of a web app is currently in development and due to launch in early fall.

"We live in a time where seemingly every thought is shared, regardless of quality. There are no filters, and we all suffer as a result," added Elfenbein. "Happy Fuel endeavors to own a new space, where thoughts and feelings are filtered through a happier, more positive lens."

About Happy Fuel LLC: Happy Fuel LLC is a social application that fuels, gauges, and pays happiness forward. The company is based in New York, and was founded in 2013 by Elizabeth Elfenbein, Susan Miller Viray, and Rico Viray.