Happy Hour Effect(TM) Announces Exclusive Partnership With GNC Stores

Jun 24, 2010, 11:17 ET from Happy Hour Effect

MINNEAPOLIS, June 24 /PRNewswire/ -- Happy Hour Effect™, the first health supplement and online resource specifically developed to help ease work stress and promote work/life balance, announces its exclusive partnership with GNC stores.

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Recently named a finalist for an American Business Award for Best New Product, Happy Hour Effect™ contains nine ingredients that help protect body systems from the damaging effects of stress without stimulants. Developed by Ms. Brown, a 33-year-old widow mother, after extreme work and personal stress in her own life, it is a unique product that is enhanced by the free online resources that are posted daily on Facebook, Twitter and the Happy Hour Effect™ blog. "There is no such thing as a magic pill.  Stress won't instantly disappear by taking our supplement, but our product can support your body as stress bombards it. And by using our free online resources to start making small changes in your life, over time, you really can start to see big changes – proven by testimonials of people who have noticed huge improvements in their overall well-being," Ms. Brown states.

Corresponding to the GNC product launch, the Happy Hour Effect™ website, www.HappyHourEffect.com, will also re-launch with new, inspiring content. In addition, national advertisements will be featured in the June issues of Working Mother and Natural Solutions magazines, July Lucky magazine and August Shape magazine. Happy Hour Effect has also sponsored events for the Oscars, MTV Movie Awards and Daytime Emmy awards. "I am always looking to engage with a broader audience and helping them level-set their lives. Stress is so hard on the body contributing to illness and the leading causes of death in the United States. I am anxious to bring alternatives for managing work/life balance to GNC's customers."

The Happy Hour Effect™ health supplement will be available at GNC stores and at GNC.com.  "I am thrilled to partner with such a reputable retailer who values wellness and quality products like we do," says Happy Hour Effect's founder, Kristen Brown. GNC has 4800 U.S. stores with international franchises in 48 countries and is the largest health and supplement retailer in the world. "Their product mix is impeccable and their demographic complements the Happy Hour Effect™ customer perfectly. I look forward to many years of partnership as I expand the Happy Hour Effect™ line," says Ms. Brown.

For more information on GNC or Happy Hour Effect™, please visit: www.GNC.com or www.HappyHourEffect.com.

Happy Hour Effect™ - Take it. Feel it. Live it.



SOURCE Happy Hour Effect



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