HAPPY THURSDAY® DEBUTS RASPBERRY DRAGONFRUIT SPIKED REFRESHER--SPRING'S PERFECT SIP

 New season, new flavor, new non-carbonated way to refresh this spring

CHICAGO, March 20, 2025 /PRNewswire/ -- The first day of spring is here, and Happy Thursday® is giving 21+ drinkers a new reason to start this weekend on Thursday. Say hello to Raspberry Dragonfruit—the latest drop from Happy Thursday Spiked Refreshers, landing just in time for that first sip of the season.

Raspberry Dragonfruit is Happy Thursday's bold spin on the hottest flavors trending with 21+ Gen Z drinkers. Inspired by top-selling non-alcoholic refreshers, Raspberry Dragonfruit taps into a growing demand among new legal-aged drinkers who crave the flavors they know and love from their favorite fruity coffee-house beverages.

Dragonfruit-flavored beverages have experienced a 111% increase on menus over the past four years [1], showcasing the growing popularity of this flavor. So get ready for a spring refresh because Happy Thursday's Raspberry Dragonfruit is here, vibrantly colored and packing a bold 4.4% ABV in every sip. Bursting with tropical raspberry dragonfruit flavor, this refreshingly smooth spiked refresher is ready to be this season's go-to sip!

"As we expand our non-carbonated flavor lineup, we're always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they're craving in the non-carbonated spiked refresher space," said Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company. "With the first day of spring falling on a Thursday, it felt like the perfect time to drop our most vibrant flavor yet. With Happy Thursday's Raspberry Dragonfruit, you don't need to wait until Friday to embrace that springtime weekend energy."

The bubble-free trend isn't going anywhere, driven by the shifting preferences of today's new wave of drinkers. Many consumers say that carbonated drinks make them feel bloated, leading to discomfort, which is a main driver in the demand for smooth spiked refreshers over fizzy seltzers.

Since its 2024 launch, Happy Thursday has redefined non-carbonated spiked refreshers with bold, fruit-forward flavors made for any day of the week. Because with Happy Thursday, why wait for Friday?

Consumers 21+ can spring into Thursday with the new Raspberry Dragonfruit, available nationwide in 12-oz. packs, by visiting www.drinkhappythursday.com.

Check out Happy Thursday's product locator at www.drinkhappythursday.com to find more flavors near you. Stay in the loop with Happy Thursday by following us on Instagram and Facebook.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

1 Source: Datassential Menutrends 2024

SOURCE Molson Coors Beverage Company