Haptics market 2023-2027: A descriptive analysis of parent market, five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Dec. 13, 2022 /PRNewswire/ -- According to Technavio, the global haptics market size is expected to grow by USD 7,523.18 million from 2022 to 2027. The market is estimated to grow at a CAGR of 11.4% during the forecast period. Moreover, the growth momentum will accelerate. APAC will account for the largest share of the global market growth during the forecast period.

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Global haptics market - Parent market analysis

Technavio categorizes the global haptics market as a part of the technology hardware, storage, and peripherals market, which covers manufacturers of cellular phones, personal computers, servers, electronic computer components, and peripherals. The market also includes data storage components, motherboards, audio and video cards, monitors, keyboards, printers, and other peripherals. 

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Global haptics market - Five forces

The global haptics market is fragmented, and the five forces analysis covers–

• Bargaining power of buyers
• Threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For more details about Porter's five forces model – buy the report!
   

Global haptics market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on the penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global haptics market - Segmentation assessment

Segment overview

Technavio has segmented the market based on application, component, and region. 

• The consumer electronics segment will grow at the highest rate during the forecast period. Consumer electronic devices include gaming consoles, smart bands, smartphones, smartwatches, tablets, and others. Haptics are used significantly in consumer electronics devices, especially in touchscreen interfaces. The demand for advanced touchscreen controls has increased owing to the changing market dynamics and rising consumer expectations. Such factors are expected to drive the growth of this segment during the forecast period.

Geography overview

Based on geography, the global haptics market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global haptics market.

• APAC will account for 71% of the global haptics market growth during the forecast period. The market in the region is estimated to grow at the fastest pace. The growth of the market in the region is attributed to factors such as the presence of major consumer electronics devices and automotive manufacturers. Moreover, the growth of the smartphone market has encouraged various smartphone OEMs to establish their own manufacturing facilities in APAC.

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Global haptics market – Market dynamics

Key factors driving market growth

• The adoption of HD haptics is driving market growth.
• The implementation of HD haptics enhances user experience. For example, with the help of HD haptics technology, players of video games can feel the bumps and crashes while playing racing games.
• Moreover, there are several opportunities for the use of HD haptics technology in mobile devices. Thus, the increasing adoption of HD haptics in mobile phones is expected to drive the growth of the global haptics market during the forecast period.

Recent trends influencing the market

• The emergence of ultrahaptics is a key trend in the market.
• The use of floating touchscreens can drive the global haptics market in the automotive segment. This technology would enable drivers to use infotainment systems without interference.
• Thus, the emergence of ultrahaptics is one of the major trends that are expected to drive the growth of the global haptics market during the forecast period. 

Major challenges hindering market growth

• High power consumption is challenging market growth. Engineers and designers are concerned with the power consumption of haptic technology in battery-critical applications.
• HD haptics requires several actuators, amplifiers, and sensors for multiple effects, which results in higher power consumption. Hence, battery consumption for HD haptics applications in mobile devices is higher when compared to basic haptics.
• Thus, high power consumption will impede the growth of the global haptics market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this haptic market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the haptic market between 2023 and 2027
• Precise estimation of the size of the haptic market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the haptic market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of haptic market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global haptics market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global haptics market 2017 - 2021 ($ million)

• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.3 Component Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Consumer electronics - Market size and forecast 2022-2027
• Exhibit 34: Chart on Consumer electronics - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Consumer electronics - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Consumer electronics - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Consumer electronics - Year-over-year growth 2022-2027 (%)

• 6.4 Automotive and transportation - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Automotive and transportation - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Automotive and transportation - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Automotive and transportation - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Automotive and transportation - Year-over-year growth 2022-2027 (%)

• 6.5 Others - Market size and forecast 2022-2027
• Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Application 
• Exhibit 46: Market opportunity by Application ($ million)

7 Market Segmentation by Component

• 7.1 Market segments 
• Exhibit 47: Chart on Component - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Component - Market share 2022-2027 (%)

• 7.2 Comparison by Component 
• Exhibit 49: Chart on Comparison by Component
• Exhibit 50: Data Table on Comparison by Component

• 7.3 Hardware - Market size and forecast 2022-2027
• Exhibit 51: Chart on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Hardware - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

• 7.4 Software - Market size and forecast 2022-2027
• Exhibit 55: Chart on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Software - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Software - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Component 
• Exhibit 59: Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 Japan - Market size and forecast 2022-2027
• Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.10 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.11 South Korea - Market size and forecast 2022-2027
• Exhibit 97: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 101: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 3D Systems Corp 
• Exhibit 112: 3D Systems Corp - Overview
• Exhibit 113: 3D Systems Corp - Business segments
• Exhibit 114: 3D Systems Corp - Key news
• Exhibit 115: 3D Systems Corp - Key offerings
• Exhibit 116: 3D Systems Corp - Segment focus

• 12.4 AAC Technologies Holdings Ltd. 
• Exhibit 117: AAC Technologies Holdings Ltd. - Overview
• Exhibit 118: AAC Technologies Holdings Ltd. - Business segments
• Exhibit 119: AAC Technologies Holdings Ltd. - Key offerings
• Exhibit 120: AAC Technologies Holdings Ltd. - Segment focus

• 12.5 Alps Alpine Co. Ltd 
• Exhibit 121: Alps Alpine Co. Ltd - Overview
• Exhibit 122: Alps Alpine Co. Ltd - Business segments
• Exhibit 123: Alps Alpine Co. Ltd - Key news
• Exhibit 124: Alps Alpine Co. Ltd - Key offerings
• Exhibit 125: Alps Alpine Co. Ltd - Segment focus

• 12.6 Analog Devices Inc. 
• Exhibit 126: Analog Devices Inc. - Overview
• Exhibit 127: Analog Devices Inc. - Business segments
• Exhibit 128: Analog Devices Inc. - Key offerings
• Exhibit 129: Analog Devices Inc. - Segment focus

• 12.7 Dongwoon Anatech Co. Ltd. 
• Exhibit 130: Dongwoon Anatech Co. Ltd. - Overview
• Exhibit 131: Dongwoon Anatech Co. Ltd. - Product / Service
• Exhibit 132: Dongwoon Anatech Co. Ltd. - Key offerings

• 12.8 IMAGIS Co. Ltd. 
• Exhibit 133: IMAGIS Co. Ltd. - Overview
• Exhibit 134: IMAGIS Co. Ltd. - Product / Service
• Exhibit 135: IMAGIS Co. Ltd. - Key offerings

• 12.9 Immersion Corp. 
• Exhibit 136: Immersion Corp. - Overview
• Exhibit 137: Immersion Corp. - Business segments
• Exhibit 138: Immersion Corp. - Key offerings
• Exhibit 139: Immersion Corp. - Segment focus

• 12.10 Infineon Technologies AG 
• Exhibit 140: Infineon Technologies AG - Overview
• Exhibit 141: Infineon Technologies AG - Business segments
• Exhibit 142: Infineon Technologies AG - Key news
• Exhibit 143: Infineon Technologies AG - Key offerings
• Exhibit 144: Infineon Technologies AG - Segment focus

• 12.11 Johnson Electric Holdings Ltd 
• Exhibit 145: Johnson Electric Holdings Ltd - Overview
• Exhibit 146: Johnson Electric Holdings Ltd - Business segments
• Exhibit 147: Johnson Electric Holdings Ltd - Key offerings
• Exhibit 148: Johnson Electric Holdings Ltd - Segment focus

• 12.12 Microchip Technology Inc. 
• Exhibit 149: Microchip Technology Inc. - Overview
• Exhibit 150: Microchip Technology Inc. - Business segments
• Exhibit 151: Microchip Technology Inc. - Key offerings
• Exhibit 152: Microchip Technology Inc. - Segment focus

• 12.13 ON Semiconductor Corp 
• Exhibit 153: ON Semiconductor Corp - Overview
• Exhibit 154: ON Semiconductor Corp - Business segments
• Exhibit 155: ON Semiconductor Corp - Key offerings
• Exhibit 156: ON Semiconductor Corp - Segment focus

• 12.14 Precision Microdrives Ltd. 
• Exhibit 157: Precision Microdrives Ltd. - Overview
• Exhibit 158: Precision Microdrives Ltd. - Product / Service
• Exhibit 159: Precision Microdrives Ltd. - Key offerings

• 12.15 SMK Corp. 
• Exhibit 160: SMK Corp. - Overview
• Exhibit 161: SMK Corp. - Business segments
• Exhibit 162: SMK Corp. - Key offerings
• Exhibit 163: SMK Corp. - Segment focus

• 12.16 Synaptics Inc. 
• Exhibit 164: Synaptics Inc. - Overview
• Exhibit 165: Synaptics Inc. - Product / Service
• Exhibit 166: Synaptics Inc. - Key news
• Exhibit 167: Synaptics Inc. - Key offerings

• 12.17 Texas Instruments Inc. 
• Exhibit 168: Texas Instruments Inc. - Overview
• Exhibit 169: Texas Instruments Inc. - Business segments
• Exhibit 170: Texas Instruments Inc. - Key news
• Exhibit 171: Texas Instruments Inc. - Key offerings
• Exhibit 172: Texas Instruments Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 173: Inclusions checklist
• Exhibit 174: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 175: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 176: Research methodology
• Exhibit 177: Validation techniques employed for market sizing
• Exhibit 178: Information sources

• 13.5 List of abbreviations 
• Exhibit 179: List of abbreviations

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