Hard Rock International and Shakira Announce Year-Long Women Empowerment Initiative This International Women's Day

Efforts will honor women around the world through women-driven performances, exclusive menus, merch and more

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HOLLYWOOD, Fla., Feb. 27, 2025 /PRNewswire/ -- In celebration of Hard Rock International's annual "International Women's Month" in March and International Women's Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation®, throughout International Women's Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira's non-profit organization enhancing the education and social development of girls in Colombia's most vulnerable communities—as well as local women's organizations within the communities of Hard Rock locations.

"I'm excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women's Day and beyond," said Shakira. "Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves."

Hard Rock and Shakira collaborated on menu items including food, a delicious "Hips Don't Lie" cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1,000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos and live music venues across the globe.

"From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity™ by Hard Rock loyalty program commercial, Hard Rock and Shakira's shared values of honoring women through music has connected us over the course of her groundbreaking career," said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International. "This year, we encourage women to raise their voices, share their stories and lift each other up."

The Hard Rock Heals Foundation is proud to donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to this program.

"We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia's young girls, giving them a brighter future," said Patricia Sierra, Executive Director at Pies Descalzos Foundation.

Hard Rock Cafes x Shakira Limited Time Menu
Shakira has collaborated with Hard Rock Cafes to serve her favorite dishes on menus worldwide for a limited time and "Turn It Up" to give back to local women's non-profit organizations. The menu includes:

• Hips Don't Lie: A fruity silver tequila-based cocktail with elderflower liqueur, muddled strawberries and cucumbers.
  
  
• Chicken Fattoush Salad: Grilled chicken breast with fattoush vegetables, mixed greens, flatbread croutons and a unique blend of Caesar dressing and red wine vinaigrette, paying homage to Shakira's Lebanese heritage.
  
  
• Hamburguesa Colombiana: A smash burger with American cheese, shaved lettuce, tomato, Legendary Sauce and kettle-cooked potato chips.
  
  
• Dulce De Leche Hot Fudge Brownie: A rich chocolate brownie topped with thick and creamy caramel sauce.

Hard Rock Hotels Sound of Your Stay®
Across the globe Hard Rock Hotels will celebrate women's contributions to music with an electrifying lineup of live performances and curated listening experiences. As part of the exclusive Sound of Your Stay® program, guests can stream all-women Spotify playlists to set the scene for their explorations or relaxation and check out vinyl records from 10 iconic female artists to play in their rooms.

Rock Shop® Merch
Hard Rock's official International Women's Month t-shirt, hoodie and pin are now available for purchase at Rock Shop® retail locations and online at shop.hardrock.com.

For all Hard Rock's International Women's Month activations, visit www.hardrock.com/women. 

About Hard Rock^®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 75 countries spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry and destination awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About Hard Rock Heals Foundation

The Hard Rock Heals Foundation is a 501c(3) founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place by serving people and our planet. The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. The Hard Rock Heals Foundation provides grants and assistance to health and wellness, disaster relief, humanitarian causes and more around the world. All funds raised through Hard Rock's various philanthropic efforts at cafes, hotels, casinos and other venues are used to support global and local efforts that align with Hard Rock's core values of philanthropy and giving. The Hard Rock Heals Foundation initiatives include an exclusive merchandise collection, philanthropy-driven Hard Rock Hotel suites which benefit the cause, casino programs, live music donations and much more.

About Pies Descalzos Foundation

Committed to the Sustainable Development Goals, the Barefoot Foundation has worked effectively for nearly two decades to bring quality public education to thousands of children in Colombia. Thus, the Foundation improve the education and social development of children through building educative infrastructure and developing effective educational practices that promote the integral development of children and youth, so that the next generation of Colombians see through education a vehicle for change to dream, build and fulfill their life project. Since its inception, the Foundation has supported more than 250,000 children of different racial backgrounds, ethnicities and cultural traditions, providing a protective space for learning as well as serving as a transformative social engine for communities. We work together to turn the present of education into a better future.

To learn more about the Foundation and our projects, visit our website www.fundacionpiesdescalzos.com

SOURCE Hard Rock International