Hard Rock International Announces REVERB by Hard Rock® Scottsdale Development To Open in 2026

SCOTTSDALE, Ariz., June 4, 2024 /PRNewswire/ -- Today, Hard Rock International announced development plans for REVERB by Hard Rock Scottsdale, a music-themed hospitality experience featuring entertainment and outdoor spaces, 195 hotel rooms, an outdoor pool, a rooftop bar and more. The $60 million project in partnership with ERES Capital is expected to open in late spring / early summer 2026, anchoring The Sydney, a mixed-use entertainment-focused development in the heart of Scottsdale's 101 Entertainment Corridor.

REVERB by Hard Rock Scottsdale will be a contemporary hotel connecting today's traveler through music, local culture and events. Whether working, relaxing, meeting new friends or traveling with the kids, REVERB offers signature design elements and brand programming throughout its public areas to encourage social connection. The 195-room hotel will feature food and beverage offerings including a Constant Grind coffee bar and lounge, RT60 rooftop bar, outdoor swimming pool and sundeck, sound booths, co-working space, flexible meeting rooms, creative zone, market pantry, Rock Shop, fitness room, amenity closets and guest laundry room.

The new property will be in Central Scottsdale, nearby Old Town, Salt River Fields at Talking Stick baseball stadium, OdySea Aquarium, Arizona State University and downtown Tempe, with numerous other attractions a short drive away. REVERB will anchor The Sydney, which is expected to feature multiple entertainment experiences, including The Rustic, a Texas-based restaurant featuring live music, Pickle & Social, a premier pickleball concept with roughly 7,500-square-feet of indoor and outdoor playing space, a 2,500-square-feet golf fairway with swing simulators, 3,000-square-feet outdoor entertainment green space, an outdoor music stage and numerous multi-tenant restaurant and retail buildings. The Sydney is located at the northeast corner of Pima Road and Highway 101.

"We are thrilled to bring the beautiful, music-inspired REVERB by Hard Rock Scottsdale to life with our partners at ERES Capital," said Todd Hricko, Senior Vice President and Head of Global Hotel Development for Hard Rock International. "We're planning an amazing cultural hub for guests who love music, sports and exploring exciting places, all in the beautiful Sonoran Desert."

The property will be designed by Gensler Architects with a contemporary, five-story building within Salt River Pima-Maricopa Indian Community Tribal land.

"Hard Rock International is a world-class music-inspired hospitality brand, and we couldn't be more excited to partner on the REVERB by Hard Rock Scottsdale," said Mike Elliott, CEO of ERES Companies. "Our objective is to create inviting spaces for every traveler while honoring the rich cultural legacy of the Salt River Pima-Maricopa Indian Community."

Michael Lapporte, Vice President, ERES Capital added, "Our strategic partnership for the first REVERB project in Scottsdale aligns perfectly with ERES Capital's national hospitality investment focus. We're excited to start construction and unveil this remarkable asset in such a prime location."

For more information about current and upcoming properties, visit HardRockHotels.com. 

For general inquiries on the REVERB by Hard Rock Scottsdale project, contact: [email protected].

About Hard Rock^®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for five consecutive years, and among the top Upper Upscale Hotels four times in five years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About ERES Capital
A division of ERES Companies, ERES Capital delivers unique private equity investment and development opportunities to partners and investors. Our emphasis is on mining off-market investments that provide maximum returns across a variety of commercial real estate product types including hospitality, multifamily and industrial. For more information, visit www.erescapital.com.

About ERES Companies
ERES Companies deliver full scale real estate solutions to organizations and investors across the globe, with particular emphasis on emerging, secondary and tertiary markets. Our expertise is multifaceted, providing clients with invaluable insights across a variety of disciplines including brokerage, investment and development, project management, construction, property management, and workforce housing. With ten offices in North and South America, including our newest offices in Sarasota, FL and Bozeman, MT, ERES is growing and adapting to the ever-changing needs of our clients, partners and their communities. For more information, visit www.erescompanies.com.

SOURCE Hard Rock International (USA) Inc