MILWAUKEE, April 13, 2011 /PRNewswire/ -- Wisconsin motorists have a new opportunity to support motorcycle safety initiatives throughout the state. Harley-Davidson Motor Company today announced it is partnering with the Wisconsin Department of Transportation to offer the first-ever Harley-Davidson branded automotive license plate to motorists in Wisconsin. This plate will be available for automobiles, light trucks and motor homes. The Harley-Davidson/Share the Road plate officially launches on Wednesday, April 13. The cost of the plates will include any regular registration fees that apply along with a $15 issuance fee and an annual $25 donation. The annual donation will help support safety initiatives throughout the state. The plates can also be personalized (standard annual fees apply) and can be purchased at any time, not just when a motorist renews their registration (actual costs will vary based on time of purchase).

"Rider safety is critically important to all of us at Harley-Davidson," said Matt Levatich, Chief Operating Officer and President, Harley-Davidson Motor Company. "We are pleased to partner with the State and help increase awareness and support for motorcycle safety programs that further enhance rider safety and driver awareness in Wisconsin."

The new license plate is the first and only Harley-Davidson branded plate available anywhere in the United States, and it is only being offered in Wisconsin – the birthplace of Harley-Davidson. The plate was designed in collaboration with the Harley-Davidson Motor Company Styling Team. The words "Share the Road" are displayed to emphasize the importance of motorcycle safety.

For more information about the Harley-Davidson/Share the Road license plates, visit the Wisconsin Department of Transportation website at www.wisconsindmv.gov.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

SOURCE Harley-Davidson, Inc.