Harley-Davidson Rentals Revs Up Kiehl's LifeRide for amfAR

Charity Ride to Support AIDS Research Travels from Seattle to LA July 31-Aug.8

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Kiehl's Since 1851; Harley-Davidson Authorized Rentals

Aug 02, 2013, 11:12 ET

MILWAUKEE, Aug. 2, 2013 /PRNewswire/ -- Harley-Davidson Authorized Rentals, the world's largest motorcycle rentals provider, is joining with Kiehl's Since 1851 as the exclusive motorcycle partner of the fourth annual Kiehl's LifeRide for amfAR to rev up the multi-day charity motorcycle ride taking place July 31 through August 8, 2013, from Seattle to Los Angeles in support of amfAR, The Foundation for AIDS Research.

(Logo: http://photos.prnewswire.com/prnh/20130802/NY54053LOGO )

Inspired by Kiehl's history with motorcycles and its philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl's USA and Kevin Robert Frost, amfAR CEO, riding with approximately ten fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS, including actors John Corbett, Gilles Marini, and Kurt Yaeger and World Cup Rugby Champion Ben Cohen. In addition, amfAR's Global Fundraising Chairman, Sharon Stone, will accept the check for the full donation to amfAR, at the LifeRide Finale, Aug. 8, at The Grove in Los Angeles.

Celebrating with the public at seven Kiehl's retail stores and three Harley-Davidson dealerships along the route, the ride is projected to generate $150,000 in donations to amfAR. At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.

With more than 350 locations world-wide and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals is the world's largest provider of motorcycle rentals. In 2012, Harley-Davidson Authorized Rentals provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled.

Harley-Davidson Authorized Rentals dealers offer a variety of new Harley-Davidson motorcycles to those that are over 21 years old and have a valid motorcycle endorsement. Every Harley-Davidson Authorized Rental includes a Harley-Davidson loaner helmet and rain gear, short term luggage storage, and 24-hour roadside assistance. Online reservations at any participating dealer can be made 24 hours a day at h-d.com/rentals.

Follow the riders' journey with daily updates, contests, photos and video posted on Kiehl's Facebook (Facebook/Kiehls), Twitter (@Kiehls and @KiehlsPrez) Instagram (@KiehlsNYC), and YouTube channel (YouTube.com/KiehlsNYC). Use #LifeRide or #HDrentals to join in the conversation.