NEW YORK, Dec. 19, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced its selection as the location data and insights provider for Harmelin Media, one of the largest independent media firms in the United States.
PlaceIQ has partnered with Harmelin Media to deliver consumer insights using location data to the agency's diverse client roster, which includes Fortune 500 brands in retail, CPG, travel, dining, entertainment and more. With PlaceIQ, Harmelin Media will leverage location data to fuel effective media activation, strategy and analytics for the agency's brand clients.
Under the partnership, Harmelin Media will access various PlaceIQ innovations, including Place Visit Rate (PVR®), the company's proprietary, award-winning foot traffic measurement solution. Since 2012, PVR has provided brands real-world attribution with unprecedented precision, enabling a better understanding of customer audiences and accurate measure of campaign success.
In addition, Harmelin Media will access PlaceIQ's diverse data partner portfolio to further build a better understanding of the customer journey. This portfolio includes data leaders in CPG purchases, auto ownership, and TV viewership and includes providers such as MasterCard, IRI, Nielsen Catalina Solutions, Oracle Datalogix, comScore, and more. By layering these datasets on top of location data, Harmelin Media and its clients will build a holistic understanding of the customer journey, allowing for more effective media delivery.
"Media agencies continue to unlock value for their clients with location data," said Duncan McCall, CEO and co-founder of PlaceIQ. "Location data has applications for every aspect of the media decision process, from deciding on an audience to engage, to crafting relevant creative based on their visitation trends and cross-category affinities, to accurately measuring the effect of campaigns in driving consumers to stores. Location data is also opening new areas for agencies, such as measuring the effect of out-of-home and TV advertising on real world visitation. We are pleased to work with Harmelin Media in delivering these benefits to their diverse client roster."
"Harmelin Media has built a name for itself by solving brand business problems with insights and creative communication strategies," said Brad Bernard, vice president, digital strategy and innovation, Harmelin Media. "Location data has proven itself to be a powerful component in solving brand business challenges and crafting end-to-end media strategies. PlaceIQ's role as an industry pioneer in location data and insights, coupled with the maturity of its technology platform and data partnerships made them a natural fit to deploy across our organization."
For more information about PlaceIQ's innovative work with leading media agencies, please visit: www.placeiq.com.
About Harmelin Media
Harmelin Media specializes in strategic media solutions, and has more than 30 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $540 million in billings with a diverse client roster including Fortune 500 companies and is now one of the largest independent media service firms in the United States. For more information, visit www.Harmelin.com, or connect with us on Twitter @harmelinmedia or Facebook www.facebook.com/HarmelinMedia.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.