Harris Interactive Service Bureau Launches New Sample-Only Offering

NEW YORK, June 19, 2012 /PRNewswire/ -- Harris Interactive Service Bureau (HISB) today announced the launch of its new sample-only offering, Get Sample! This new business offering draws on HISB's decades of sampling experience to provide market researchers with rapid access to high-quality sample from Harris Interactive panels and real-time respondents from preferred partners. The result is a sample-only solution that delivers quality respondents using non-biasing methods that ultimately yield projectable research results with the speed, efficiency, and competitive pricing research companies require.

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"At Harris Interactive, we've been perfecting our sampling methodology for nearly 50 years," said Ron Knight, Executive Vice President, HISB. "For us, it's both an art form and a science to deliver the precision sample that results in survey findings that are both representative and projectable."Rob Rocco, Vice President, HISB Sales adds, "Now, for the first time, HISB is bringing the heritage of its rigorous sampling to the market with a sample-only solution any researcher can use. We expect that this new service will 'change the game' for the research industry with revolutionary access to some of the most trusted sample in the industry."

Traditionally, market researchers have been challenged with finding reliable research sample. As a result, they have risked falling behind schedule when survey metrics can't be completed or even worse, introducing bias into the results when careful attention is not paid to the intricacies of sound sample management. With Get Sample! HISB is shifting this dynamic with the high-quality respondents market researchers need for the reliable results that deliver high-value survey data.

"We've found HISB to be excellent to work with in the past and their panel to be top-notch," said HISB client John Geraci, President, Crux Research.  "It is exciting to see that they now offer a sample-only service, as it gives us greater flexibility in how we structure projects for our clients."

The new Get Sample! service is now part of the comprehensive line of solutions that HISB has come to be known and trusted for among its market research industry clients. With this addition, HISB's full suite of offerings includes the following high-quality, reliable service options, customized to each client's needs:  

• Get Sample! – For researchers that need a sample-only option, Get Sample! provides high-quality sample from Harris Interactive panels and real-time respondents from preferred partners.
• Get Data! – For researchers that need the flexibility to field a survey in the methodology that matches their objectives, Get Data! offers online data collection, telephone data collection, and qualitative interviews.
• Get Answers! – For researchers that need a full-service solution, Get Answers! delivers advanced analytics, weighting, coding, data tables, top-line reports, and customer infographics for a turn-key solution.

Get Sample!, Get Data! and Get Answers! are available now from HISB. For more information, please visit: www.hisbonline.com.

About Harris Interactive Service Bureau (HISB)
Harris Interactive Service Bureau (HISB) is a separate operating division of Harris Interactive, established uniquely to serve the needs of market research and consulting firms. This U.S.-operated division specializes in providing high-quality online consumer sample in either a full service or sample-only capacity.  It pioneered online data collection for research firms and offers expertise in mixed-mode data collection, cutting-edge online programming, survey design recommendations, and seamless project management for both domestic and global research.  Additionally, it offers coding, weighting, advanced analytical, and reporting tools. For more information please visit: www.hisbonline.com.

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 215 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit: www.harrisinteractive.com.

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SOURCE Harris Interactive