BIRMINGHAM, Mich., June 12, 2012 /PRNewswire/ -- Harris Marketing Group (HMG) has won first and second place awards at the 2012 Direct Marketing Association Detroit (DMAD) Target Awards. The winning entries, in the automotive category, targeted conquest sales for HMG clients Nissan and Infiniti of Canada. "Nissan Innovation Preferred" won 2nd place in the over $500k automotive category, and "Infiniti Exclusiviti" won first place in the under $500k automotive category.
"It's great to receive an award like this because it's about the whole package — creative, brand-building, and results," said Janice Rosenhaus, CEO of HMG. "It takes a lot of hard work, inspired vision and a very insightful client to achieve that."
Some of the Nissan/Infiniti marketing team, based out of Toronto, attended the event in Detroit.
Both programs were launched in three major Canadian markets using a custom datamart and targeting model. They continue to generate substantial increases in vehicle sales. "That's the best part," says Rosenhaus. "We always love it when we win awards, but for us, the real measure of success is increased sales for our clients."
Harris Marketing Group (HMG) is an elite team of dialed-in pros who consistently deliver "measurable magic" for clients. Since 1978 they've been creating targeted loyalty programs, affinity partnerships, and integrated campaigns for major Fortune 500 companies across numerous industries. Their formula for success is a simple one: They do things differently, and get better results. For more information, please call 248.723.6300 or visit their website at www.harris-hmg.com.
A full-service agency, they know how to elevate brands and generate sales.
SOURCE Harris Marketing Group