Harry Markowitz and Shlomo Benartzi Join Personal Capital Board of Academic Advisors

Experts in Investment Strategy and Behavioral Finance to Help Shape Future of Financial Advice

Dec 29, 2015, 09:00 ET from Personal Capital

SAN FRANCISCO, Dec. 29, 2015 /PRNewswire/ -- Personal Capital, the leading online financial advisory firm, today announced that Nobel Memorial Prize winner Harry Markowitz and acclaimed behavioral economist Shlomo Benartzi have joined Personal Capital's Board of Academic Advisors.

"I'm thrilled to work with these two visionary thinkers," said CEO Bill Harris. "We're bringing together inspired minds to address our country's vital financial problems. That's what Personal Capital is all about: finding innovative ways to help American households live better financial lives."

Harry Markowitz received the Nobel Prize in Economic Sciences for his work on investment risk and return, and is recognized as the father of Modern Portfolio Theory. More than an academic theory, it's become the gold standard in investment management for the construction of well-balanced portfolios. Personal Capital's diversified portfolios are based on Modern Portfolio Theory.

"I look forward to working with the Personal Capital team to help make well-diversified portfolios more widely available," said Harry Markowitz.

Shlomo Benartzi is a behavioral economist best-known for his work helping Americans grow their retirement savings. In his most recent book, The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior, he explores how digital lifestyles change our behaviors.  Chapter 4 describes his study of users of Personal Capital's mobile app, and how their spending was reduced by an average of 15.7% after downloading the app.

"Our device screens present an exciting frontier in how we consume information and make decisions," said Shlomo Benartzi. "To understand this frontier, you have to be on the frontlines of technological innovation – which is why I'm happy to be working with Personal Capital."

To learn more about Personal Capital, visit www.personalcapital.com.

About the Company: Personal Capital offers a free app, available for iPhone, iPad and Android, that lets you see all of your accounts in one place. The company is changing the paradigm of traditional wealth management in that it is digital, conflict-free and consumer-oriented. Unlike "robo-advisors," Personal Capital provides personal service with licensed financial advisors to provide holistic solutions to investors.

Disclaimer: Personal Capital Advisors is an SEC registered investment advisor. Any reference to the advisory services refers to Personal Capital Advisors. SEC registration does not imply a certain level of skill or training.

Marianne Ahlmann | Personal Capital | press@personalcapital.com

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SOURCE Personal Capital