Harry's Releases Key Findings From First U.S. Masculinity Report

NEW YORK, Nov. 15, 2018 /PRNewswire/ -- Today, men's care brand Harry's released key findings from their first U.S. Masculinity Report, ahead of International Men's Day (Monday, November 19). The report — the most comprehensive and ethically approved of its kind in the U.S. — surveyed 5,000 men across the country to uncover their core values, what impacts their mental health the most, and what gives them the greatest sense of wellbeing.

When Harry's launched in the U.K. last year, the brand conducted a survey in partnership with Dr. John Barry, Honorary Lecturer at University College London and co-founder of the Male Psychology Section of the British Psychological Society, in an effort to understand guys there on a deeper level. The results were fascinating and prompted Harry's to adapt a similar format to explore how men in the U.S. think about themselves and their place in the world.

"We founded Harry's because we care about guys and want them to feel confident, inside and out. Our research with Dr. Barry is an important step in the right direction towards getting to the root of what's driving confidence and positivity in men, while also challenging long-held and limiting stereotypes of masculinity," said Andy Katz-Mayfield Co-founder and CEO of Harry's. "We're encouraged by the data — it suggests that American guys are much more nuanced than they're often made out to be."

Please see top results below:

• Job Satisfaction: Being satisfied at work is the #1 indicator of men's wellbeing. Guys who are the most satisfied at work are 47.4% more likely to have a positive mindset overall than those who are the least satisfied at work. The feeling of having a significant impact on the company is the most important reason for job satisfaction. This could suggest a positive step forward from the traditional role of "provider" and "breadwinner".
• Grooming & Self-Care: While society has traditionally stereotyped guys as having a laissez-faire attitude towards their appearance, grooming is actually really important to men and a key predictor of positive mental health. 90.5% of those who rated their grooming routine as very important to their health had normal or better levels of mental positivity, compared to only 61% of those who rated grooming as very unimportant.
• Being a Good Listener: 76% of guys ranked "being a good listener" as an important or very important aspect of friendship. Contrary to the idea that men are stoic and closed off, being a good listener is one of the top predictors of strong friendships for guys, as is the ability to speak to a wide range of topics.
• Honesty & Dependability: More American men valued being a good person over being physically strong. For example, 40% thought being honest was important or very important, compared to 16% who thought being athletic was important or very important.
• Regional Differences: Harry's found that men's core values varied based on region. In the West, friendship and community are key indicators of wellbeing, while in the Northeast men value loyalty more than guys in any other region. In the Midwest, being over age 50 is one of the strongest indicators of mental wellbeing, while in the South guys value sports and leisure (and being married!) more than any other region.

"Overall, the report found that men are generally happy on both sides of the pond, but there are clear key indicators of what brings guys in the U.S. the greatest sense of wellbeing," said Dr. Barry. "We found that the happiest American men aspire to the values of 'everyday heroes', the kinds of characteristics you might see in dedicated father figures, fun-loving but ambitious co-workers, and genuine friends. These findings are reassuring, as we continue to deepen our understanding of the true meaning of masculinity in the 21^st century, both here and abroad."

Since the beginning, Harry's has set out to help guys feel more comfortable in their own skin, from how they present themselves to how they interact with the world around them. The brand believes it has a responsibility to challenge outdated norms and encourage guys to embrace a more expansive view of what it means to be a man.

For more information on the findings, visit harrys.com/social-mission.

About Harry's
Harry's, founded in 2013, is a men's care brand that offers exceptional products at a real value. As the only vertically integrated shaving company in the world, Harry's owns and operates its own razor factory in Eisfeld, Germany, and sells products direct-to-consumers across the U.S., U.K., and Canada at Harrys.com, as well as in Target and Walmart stores across the U.S. Harry's is headquartered in New York City. For more information on Harry's, please visit Harrys.com.

CONTACT: Harry's, [email protected]

SOURCE Harry’s

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