Hartville Group's Half-Marathon Team Raises $15,550 for the ASPCA

CANTON, Ohio, Dec. 15, 2011 /PRNewswire/ -- One of the nation's leading pet insurance providers, the Hartville Group, Inc., together with its subsidiary Petsmarketing Insurance.com Agency, Inc., organized a team to participate in the 2011 Dodge Rock 'n' Roll Los Angeles Half-Marathon on October 30 with Team ASPCA, raising $15,550 for the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).

As the ASPCA's only strategic partner for pet insurance since 2006, Hartville joined Team ASPCA in the inaugural year of the program with a team of six runners, dedicated to helping the ASPCA reach its fundraising goals. As part of its strategic relationship with the ASPCA, Hartville provides ASPCA Pet Health Insurance through its Petsmarketing subsidiary.

Team ASPCA is the ASPCA's new national endurance training and fundraising program dedicated to engaging animal advocates around the country to walk, run or cycle to help the ASPCA provide life-saving programs and services to millions of animals in need nationwide. Members of Team ASPCA participate in world-renowned marathons, half-marathons, cycling and other major endurance events across the country to raise funds while supporting the ASPCA's mission and raising awareness of the ASPCA.

"Our team, our employees and our company all contributed to this effort, and we're really excited to help the ASPCA in this unique way," said Hartville CEO Dennis Rushovich. "Our pet insurance is designed to support the ASPCA's mission by helping pet parents afford quality veterinary care for their pets, and our licensing relationship delivers a minimum of $1.95 million in royalties to the ASPCA over at least three years. We're glad to contribute to our friends at the ASPCA in even more ways as well."

"We appreciate the hard work from the Hartville Group's team to help us raise money to help animals across the country," said Elysia Howard, vice president of marketing and licensing for the ASPCA. "It means a lot to us to have the support of our corporate partners in this new project."

For more information about Team ASPCA, visit www.teamaspca.org.

About Hartville Group, Inc.

Based in Canton, Ohio, the Hartville Group, Inc. was founded in 1997 and is one of the largest providers of pet health insurance in the U.S., offering pet insurance through its subsidiary Petsmarketing Insurance.com Agency, Inc. under the brand names ASPCA Pet Health Insurance, Hartville Pet Insurance and Petshealth Care Plan. Hartville Group provides ASPCA Pet Health Insurance through a strategic partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). Hartville Group's Petsmarketing Insurance.com Agency, Inc. subsidiary is authorized to provide property and casualty insurance in all 50 states plus the District of Columbia. ASPCA Pet Health Insurance is underwritten by the United States Fire Insurance Company. For more information about the Hartville Group, visit www.hartvillegroup.com.  For more information about ASPCA Pet Health Insurance, visit www.aspcapetinsurance.com.

About the ASPCA®

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation's leading voice for animal welfare. More than one million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go to www.facebook.com/aspca. To follow the ASPCA on Twitter, go to www.twitter.com/aspca.

Media Contact:
Lisa Hockensmith
Hartville Group Inc.
330-484-9746
Cell: 330-309-2233
[email protected]

SOURCE Hartville Group, Inc.