BOSTON, Dec. 22, 2014 /PRNewswire-USNewswire/ -- Harvard Business Review, the world's preeminent management brand, announced record achievements in 2014 for paid circulation and social media audience engagement. Along with these achievements, the brand recently unveiled a major website redesign geared towards a personalized user experience and seamless saving, organizing, and sharing between team leaders, colleagues, and clients.
The revamped HBR.org is just the first phase in an ongoing digital shift that Harvard Business Review will unfold throughout 2015. A refresh of the print magazine this past fall, combined with the architectural and visual site redesign, has created a richer experience for HBR readers and subscribers – a universe that has grown significantly in recent years and includes a paid circulation of nearly 300,000, 4 million monthly unique visitors, and over 5 million social followers. Harvard Business Review is the largest branded group on LinkedIn and one of only three groups to reach the one million member mark. It also boasts the highest social shares per story among top business publishers, according to NewsWhip.
"We're thrilled with what we've accomplished at Harvard Business Review during the past year," said Josh Macht, Group Publisher of Harvard Business Review. "Paid circulation is at a record high, growth on newsstands is through the roof, and we're the most shared business publisher on Facebook, Twitter and LinkedIn."
"I'm especially excited about our website redesign, a major initiative that will kick off our digital strategy as we enter 2015. More people around the world are in challenging management positions, and digital is allowing us to serve them more substantially than ever before," Macht added. "The new HBR.org is the linchpin in our ongoing strategy to usher the brand into a digital-centric future."
Harvard Business Review has also experienced significant growth on the newsstand throughout 2014. The July/August 2014 issue, "The New Basics of Marketing," was the best-selling issue in the history of the magazine with nearly 75,000 copies sold. Newsstand sales for the title have soared since 2010 with growth of 38% at a cover price of $16.95.
HBR also introduced new large-scale program opportunities for advertisers, including Insight Centers and How I Did It Live – an in-person version of the popular magazine column featuring the world's top CEOs.
For more information and to experience HBR's new features, please visit HBR.org.
About Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
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SOURCE Harvard Business Review