NEW YORK, March 14, 2017 /PRNewswire/ --
#HASHOFF, the leading influencer marketing platform, today announced the launch of #HASHOFF Amplified, a new product that lets brands expand the reach of their content through organic influencer posts at scale - and, for the first time, measure the impact of these organic posts just as they measure the impact of traditional paid media.
#HASHOFF Amplify lets the company's 150,000 opted-in social influencers choose to "boost" a brand's post organically, sharing it with their own audience of dedicated followers. For marketers, #HASHOFF Amplified provides seamless access to thousands of influencers at scale, making it easy to use paid media to expand the reach of branded content to custom influencer audiences.
Marketers can leverage #HASHOFF's proprietary algorithm, which combines keywords, interests, geography and past performance, to identify the most relevant micro-influencers to amplify their brand message in any moment. #HASHOFF Amplified secures approvals and access to the opted-in influencers' social media accounts, making amplification a seamless process for brands. The strength of the company's algorithm for identifying the right micro-influencers for each brand partner results in remarkably high "take" rates by the influencers themselves, often on the order of 80% or higher.
Custom #HASHOFF Amplified audiences can be expanded through look-alike modeling and targeted across Facebook and Instagram, all from within the #HASHOFF platform. Audience extension campaigns activated through #HASHOFF Amplified incorporate the same targeting parameters familiar to social marketers on Facebook and Instagram, including gender, age, geography, and interests, as well as the standard marketing objectives available through Facebook Ads Manager, including brand awareness, traffic, app installs, and conversions.
#HASHOFF Amplified closes the loop on performance, providing the same reporting metrics for organic social influencer posts that advertisers have come to expect from paid media channels, including clicks, engagement rates, shares, comments, and even online sales and in-store visits.
#HASHOFF is the world's leading micro-influencer marketing platform, with 150,000 influencers opted in to its platform and visibility into data from across the entire influencer marketing landscape. #HASHOFF enables brands such as Bud Light, Pizza Hut, Universal Pictures and TGI Fridays to leverage the powerful relationship between micro-influencers and their audiences to drive meaningful brand engagement. Organic marketing via micro-influencers already vastly outperforms traditional influencer marketing channels. Recent #HASHOFF campaigns have delivered engagement rates of over 7%, more than 3X the industry average.
"Micro-influencers are creating uniquely powerful, authentic marketing channels for brands that deliver unprecedented levels of engagements and ROI," said Joel Wright, President of #HASHOFF. "#HASHOFF Amplified is the next step in maximizing the potential of influencer marketing, giving brands the ability to boost their content organically to the right audience, expand it across social platforms, and measure its effectiveness with a granularity once reserved exclusively for traditional advertising."
"The missing piece of the influencer marketing equation has always been measurement," said Blaise D'Sylva, VP of Media at Dr Pepper Snapple Group. "It's great to see #HASHOFF take a clear leadership position solving this issue with Amplified, helping brands prove the impact and real ROI of influencer marketing."
#HASHOFF is the pioneer of micro-influencer marketing for brands of all sizes and across all industries, with more than 150,000 influencers opted into the platform worldwide. The company's proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best micro-influencers for each brand in any given moment. By sourcing authentic influencers to create and distribute organic content on a brand's behalf, #HASHOFF helps brands create more meaningful relationships with consumers and drive brand engagement metrics that vastly outperform those of traditional social media marketing. #HASHOFF is platform-agnostic, leveraging influencers across Facebook, Instagram, Snapchat, Twitter, and YouTube to deliver the best results. Founded in 2014, the company is headquartered in New York with offices in Denver. For more information, visit Hashoff.com