DENVER, May 23, 2017 /PRNewswire/ --
#HASHOFF, the leading influencer marketing platform, today announced a new partnership with Kinetic Social, a leading data-driven, technology-enabled social marketing services company. As one of the fastest-growing marketing segments, influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, with 84% of marketers planning to increase their spend on social influencer marketing. The partnership will expand Kinetic's social marketing capabilities to include direct access to #HASHOFF's opt-in network of more than 150,000 influencers across platforms.
"Our mission is to provide brands the most innovative and cutting edge solutions to engage the target audiences that matter most to them, and influencer marketing is a vital piece of the puzzle," said Jeff Thompson, SVP Platform Partnerships at Kinetic Social. "Influencers are providing a new and exciting way to combine the authenticity of a brand ambassador with the targeted focus of a digital campaign. Our partnership with #HASHOFF is another step toward ensuring our clients can engage us to design and execute all of their social marketing campaigns."
#HASHOFF will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.
"#HASHOFF takes a brand's vision and brings it to life through the creative voices of influencers, delivering authentic brand engagement and measurement, proving real marketing ROI. Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, President and co-Founder of #HASHOFF. "#HASHOFF's managed service solution is a leader in the industry, and we're excited to see how this partnership can help bring even greater value to our brand partners and influencers alike."
#HASHOFF is the pioneer of micro-influencer marketing for brands of all sizes and across all industries, with more than 150,000 influencers opted into the platform worldwide. The company's proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best micro-influencers for each brand in any given moment. By sourcing authentic influencers to create and distribute organic content on a brand's behalf, #HASHOFF helps brands create more meaningful relationships with consumers and drive brand engagement metrics that vastly outperform those of traditional social media marketing. The company's new product, #HASHOFF Amplified, combines the creative benefits of influencer marketing with the scale and measurement of paid media on Facebook and Instagram, helping brands get the most out of influencer campaigns. Allowing brands more meaningful ways to evaluate their desired business outcomes like awareness, consideration, intent and event sales versus solely engagement. #HASHOFF is platform-agnostic, leveraging influencers across Facebook, Instagram, Snapchat, Twitter, and YouTube to deliver the best results. Founded in 2014, the company is headquartered in Denver with offices in New York City and Los Angeles. For more information, visit Hashoff.com or [email protected].
About Kinetic Social:
Kinetic Social is a data and technology-enabled full service provider of social advertising solutions. Our comprehensive suite of capabilities was developed for marketers seeking to maximize their return across social channels and includes strategy consulting, campaign design, cross platform media execution, measurement, optimization and the flagship Kinetic Reveal™ audience data solution. Kinetic is based in New York with offices in Toronto and Chicago and was named one of Ad Age's Best Places to Work in 2015. We are a Facebook Marketing Partner, an Instagram Partner, a Twitter Official Partner, a Pinterest Marketing Developer Partner, and a Snapchat Partner. Learn more at http://www.kineticsocial.com.
SOURCE #HASHOFF and Kinetic Social