HashTip Empowers Moms to Make Smart Buying Decisions

EDISON, N.J., Aug 14, 2012 /PRNewswire/ -- Moms with young children make decisions on kids' products and activities multiple times every day. HashTip, a social-commerce startup, makes the process incredibly easy and fun with a unique technology that helps moms narrow down choices, see reviews and information, and find the best deals online automatically. By bringing tips "for moms, by moms" and combing the Web for reviews and great deals, HashTip fuses social media and ecommerce tools to stretch household budgets.

HashTip is easy to use. Moms can register at the site–for free–and immediately get tips from trusted sources and share recommendations with the community. Here's how it works:

• HashTip users share tips about kids' products and activities on Facebook and Twitter, tagging the entry with #tip, or using the BookMarklet button to add tips from anywhere on the web. HashTip organizes those tips and automatically pulls reviews and deals for them.
• Unlike mass coupon email services and discount aggregator sites, HashTip delivers only relevant deals on products recommended by trusted moms.
• Moms can organize and share tips by creating TipBooks in various categories or follow TipBooks of other moms.

"Moms have always shared tips," remarks Rohit Vashisht, CEO of HashTip. "But until HashTip, the recommendations they made and deals they found were getting lost because they were shared in one-on-one conversations within their immediate social circle. Now, moms can just tag or bookmark their tips from anywhere on the web, and HashTip automatically pulls the tips into a central, organized location, adding links to reviews and money-saving deals."

According to HashTip's market research, moms with young children are the social media powerhouse demographic. The company's research revealed that virtually all moms update their social media pages, 99% search online for bargains, 95% share tips with friends, 85% make online purchases, and 80% read online reviews.

These amazingly high levels of online engagement can deliver real value to the community. HashTip harnesses the power of moms' social media clout and spending savvy. By centralizing tips, HashTip streamlines the buying process for busy moms, enabling those who are looking for kids' products and activities to narrow down their choices, read information and reviews, and see only the most relevant offers. To find out more about this new easy-to-use, free service, please visit www.hashtip.com.

About HashTip

Founded in March, 2012, HashTip is a NJ-based social-commerce startup that simplifies decision-making for moms by aggregating tips on kids' products and activities and bringing reviews and deals at one spot.

SOURCE HashTip