LONDON, May 16, 2016 /PRNewswire/ --
Data-Driven Marketing and Customer Value Management technology and services specialists Business Logic Systems, has announced today that M. Hatem Haïkal Labben has taken up the post of Director of Customer Value Management (CVM) for the company with immediate effect.
Business Logic Systems is headquartered in the UK with offices in Johannesburg, Romania and Kuala Lumpur. Established in 1998, BLS has a global client footprint with clients in Africa, Asia Pacific, the Americas and Europe including major Mobile Operator groups.
M. Labben joins Business Logic Systems from Ooredoo where for the past 2+ years he was Director of Customer Value Management in Kuwait. Prior to this, he was Group Director of CVM for Etisalat based in Abu Dhabi responsible for building a CVM capability in mobile, fixed and broadband across a diversified OpCo footprint in Africa, Middle East, and Asia.
In his earlier career, M. Labben was part of CACI CSG where he initiated and managed a major group marketing strategy project for France Telecom Group. Prior to this, he held a number of senior positions with Orange Communications SA in Switzerland.
M. Labben is a recognized expert in translating market business opportunities and risks into end-to-end CVM and Customer Experience Solutions across multiple verticals (Telco & Banking among others) and on a number of occasions, he has been an expert speaker on the topic at industry forums.
M. Labben commented: "Customer engagement today is about much more than products and their marketing campaigns - It's a meaningful emotional connection to a company that helps businesses the most. It is with great excitement that I join Business Logic Systems and reconnect with a company with whom I have done business in the past. We will as a team further complement the rich BLS technical portfolio with state of the art CVM Marketing capabilities, paving the way for 'Marketing Engineering' and increasing our clients' RoI".
Commenting on the appointment of Hatem Haïkal Labben, BLS Chief Executive Officer Richard Lewis stated "Attracting talent of the quality and global experience of Hatem Haïkal Labben is another clear proof point that BLS has progressed massively in our transition from a market leading technology company to a revenue generating business partner to our CSP customers. I have known Hatem for many years and I am thrilled that he has joined the senior team at BLS".
About Business Logic Systems (BLS)
Our passion at BLS is to transform customer data into actionable insight, enabling automated data-driven Customer Value Management & Loyalty Programmes that help our partners create greater value for both their customers and their shareholders. With our strong software development background and 18 year experience in loading, processing and working with the growing volumes telco data from multiple sources, BLS continue to innovate to provide a range of CVM, Loyalty and VAS solutions tailored to address a range of strategic KPIs and help transform any CSP from a volume to a value-led business. Increasingly our partnership base of more than 20 CSPs globally is looking to BLS to provide the combination of both technology and outsourced CVM services to enable them to build an effective, insight-led, data-driven approach to delivering incremental value from their customer base.
Discover how BLS CVM solutions and services could help you achieve your targets - get in touch today to arrange your demonstration:
SOURCE Business Logic Systems