Havaianas Announces Collaboration With Walt Disney Animation Studios' Moana
Oct 25, 2016, 09:01 ET
NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Havaianas, known for energetic and vibrant Brazilian designs in footwear, announced today they will be teaming up with Walt Disney Animation Studios' upcoming comedy adventure "Moana," which hits theaters November 23, 2016.
Since being named the official flip-flops of Walt Disney World and Disneyland Resort, Havaianas has expanded their strategic alliance and designed numerous Disney-themed styles, however, "Moana" will be the brand's first collaboration in conjunction with the release of a film.
"We are inspired by the ingenuity of each and every Disney film, and we look forward to reaching a new generation of fans through this collaboration," said Marcio Moura, Havaianas' USA President. "The opportunity is a natural fit, not only because of our existing Disney Alliance partnership, but also because the vibrant and tropical setting of Moana is synonymous with the spirit of Havaianas."
As a World Premiere sponsor of "Moana," Havaianas will have a brand presence at the red-carpet premiere and party in Hollywood on Nov. 14, 2016.
Havaianas is excited to welcome Moana into a long line of beloved Disney characters represented on its footwear, and in celebration of the collaboration, will be launching a sweepstakes to co-promote the film and the Moana product in-stores.
About Havaianas
Havaianas embodies the fun, vibrant and spontaneous way of Brazilian life. As the original flip-flops created in 1962, Havaianas have been bringing the Brazilian spirit all around the world for products of high quality rubber and bright, joyful designs. Add instant joy to feet with comfort and happiness. http://us.havaianas.com/
About Disney /Moana
For centuries, the greatest sailors in the world masterfully navigated the vast Pacific, discovering the many islands of Oceania. But then, 3,000 years ago, their voyages stopped for a millennium – and no one knows exactly why. From Walt Disney Animation Studios comes "Moana," a sweeping, CG-animated feature film about an adventurous teenager who is inspired to leave the safety and security of her island on a daring journey to save her people. Inexplicably drawn to the ocean, Moana (voice of Auliʻi Cravalho) convinces the mighty demigod Maui (voice of Dwayne Johnson) to join her mission, and he reluctantly helps her become a wayfinder like her ancestors who sailed before her. Together, they voyage across the open ocean on an action-packed adventure, encountering enormous monsters and impossible odds, and along the way, Moana fulfills her quest and discovers the one thing she's always sought: her own identity. Directed by the renowned filmmaking team of Ron Clements and John Musker ("The Little Mermaid," "Aladdin," "The Princess & the Frog") and produced by Osnat Shurer ("Lifted," "One Man Band"), "Moana" sails into U.S. theaters on Nov. 23, 2016. For more information, visit http://disney.com/moana, like us on Facebook, https://www.facebook.com/disneymoana; follow us on Twitter, http://www.twitter.com/DisneyAnimation; follow us on Instagram, https://instagram.com/DisneyAnimation.
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SOURCE Havaianas