Have to Have, Leading Online Lifestyle Registry, Launches Mobile Shopping App for iPhone

NEW YORK, Feb. 13, 2012 /PRNewswire/ -- Have to Have, a fast-growing online lifestyle registry, has announced the launch of its mobile shopping app for iPhone. Have to Have was created to revolutionize the way people shop online and on-the-go by providing tools that make shopping more efficient, social, and mobile. The highly anticipated app, available free in the iTunes Store, arrived with perfect timing as New York's famed Fashion Week kicked off, providing fashionistas with a savvy new platform to capture, organize and share their runway inspirations. 

Beyond the realms of Fashion Week, the new app offers a range of features designed to help shoppers make more informed purchases. Consumers can research and save products - from the hot new cocktail dress to that favorite bottle of wine - to their Have to Have profiles while browsing online, and access them via the app while visiting stores. They can also use the app to snap photos of products in store and save to their profiles, discover what's trending, and click to buy directly from their mobile device. As Have to Have co-founder Carla Holtze points out, "The app is a solution created by women who understand shopping. It's a perfect companion for the next generation of shoppers, who like to research online and buy in-store, and vice versa."

For retailers, the new app also helps to bridge the gap between online and in-store shopping. It gives retailers the ability to see what individual shoppers want across both channels, and enables them to connect with those shoppers in a highly personalized way that drives sales. Once a shopper has indicated what she wants by saving it on Have to Have, retailers can reach out with exclusive offers based on that information. "As cross-channel shopping grows in popularity, the Have to Have mobile app provides retailers with innovative tools to help the modern shopper," says co-founder Kimberly Skelton. Underscoring the value retailers see in partnering with top social commerce platforms, Have to Have boasts a rapidly growing network of more than 300 retail affiliate partners, including Saks Fifth Avenue, Neiman Marcus, Bloomingdales, J.Crew, Amazon, Sephora, Taigan and Tory Burch, among others.

Plans for the future of the mobile app include additional social sharing features, automatic geo-tagging of products, and exclusive promotions for Have to Have shoppers.

About Have to Have

Have to Have is a universal personal registry that enables shoppers to add products from any retailer across the web, save products to lists, and share them with friends and family. Both the website and mobile app offer a simple click-to-buy feature and, best of all, Have to Have tells shoppers when items they have saved go on sale. People use Have to Have to organize their shopping, get great style and take the guesswork out of gifting. Find our more at http://www.havetohave.com.  

For press inquiries, please contact [email protected].  

Facebook: http://facebook.com/havetohave  
Twitter: @havetohave
Blog: http://blog.havetohave.com

Contact:

Carla Holtze, Co-founder         
917-856-2013 
[email protected]

Kimberly Skelton, Co-founder  
917-488-0954   
[email protected]

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SOURCE Have to Have