Hawaiian Airlines, a part of Alaska Airlines, announces Kahu'ewai Hawai'i Investment Plan of more than $600M over five years to modernize infrastructure and guest experience, and deepen its commitment to the community and sustainability

• Major airport renovations include improved lobbies, gates, and amenities at Honolulu, Līhu'e, Kahului, Kona, and Hilo, plus a new premium lounge in Honolulu.
• The airline will update its app and website, offering better travel planning and self-service features, and invest in new technology for employees.
• The carrier is investing in a refreshed onboard experience with upgraded widebody Airbus A330 interiors, while offering enhanced rewards and exclusive benefits to loyal Hawai'i residents.

HONOLULU, Jan. 5, 2026 /PRNewswire/ -- Hawaiian Airlines, a part of Alaska Airlines, today unveiled an investment plan of more than $600 million over five years to comprehensively enhance the experience for guests traveling to, from and within the islands by modernizing airport spaces, upgrading technology and retrofitting aircraft interiors, while expanding  community and sustainability work across Hawai'i.

Hawaiian Airlines' Kahuʻewai Hawai'i Investment Plan will improve the guest experience from booking to the day of travel and provide airport and in-flight teams with modern tools and spaces to welcome travelers with their award-winning Hawaiian hospitality. Investments will also help Hawaiian advance lower emission technologies and programs promoting regenerative tourism, culture and conservation.

"Hawaiian Airlines is proud to call Hawai'i home, to reflect the spirit of the islands, to take care of our local guests and welcome visitors, and support our communities," said Hawaiian Airlines CEO Diana Birkett Rakow. "Our Kahu'ewai Hawai'i Investment Plan represents one of Hawaiian Airlines' largest single investments in our infrastructure, products and services in Hawai'i. It reflects our kuleana to our people and guests in the islands and reinforces our commitment to deliver safe and remarkable service that enables Hawai'i and Hawaiian Airlines to thrive."

Kahuʻewai signifies fresh water bursting forth as a metaphor for vital resources. Much like water that flows and nurtures, the investments will deliver benefits across Hawaiian Airlines and communities in Hawai'i today and for a long time to come.

They include:

• Airports: Starting this year through 2029, Hawaiian Airlines will renovate lobbies and gates in Honolulu, Līhu'e, Kahului, Kona and Hilo to improve passenger flow and comfort, with bright, elegant open spaces and better seating and amenities like increased power charging. In Honolulu, Hawaiian's busiest hub, the airline will build a spacious 10,600-square-foot premium lounge at the entrance of the Mauka Concourse in Terminal 1 – setting a new standard of preflight comfort.
• Technology: This spring, Hawaiian Airlines will launch an updated, modern app and website with improved functionality to simplify travel planning, booking and trip management with self-service features like changing flights and redeeming award travel on global partners. The airline is also investing in new technology to support employees in their critical roles across the operation. Full functionality of these tools – and a significantly smoother guest experience – will be possible once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.
• Aircraft: Hawaiian Airlines' fleet of widebody Airbus A330s, based in Honolulu, will undergo a full interior upgrade, starting in 2028, with new seats, carpets, lighting, first class suites, and a premium economy cabin. Guests will also enjoy a Bluetooth-enabled in-flight entertainment system with high-definition seatback screens and an extensive movie and music library, along with fast and free Starlink Wi-Fi. The airline is also acquiring three of its A330 aircraft off lease to support the future of this fleet in its service across the Pacific.
• Loyalty: Later this year, Hawaiian Airlines will reward Hawai'i residents who are members of its popular Huaka'i by Hawaiian loyalty program with a 50% bonus on Atmos Rewards points and status points earned on Neighbor Island flights, adding to exclusive kama'āina benefits that include a free checked bag, 10% or 20% quarterly discounts when flying within the state, and monthly systemwide deals.
• Community Impact: Hawaiian Airlines remains deeply engaged in the community, with expanded partnerships in education and workforce development initiatives, new grant-making opportunities, regenerative tourism efforts through its Travel Pono program, and new investments to preserve Hawai'i's natural resources and to advance new technologies for a more sustainable future.   

"Hawaiian Airlines' investment is exactly the kind of long-term commitment Hawaiʻi needs," said Hawai'i Gov. Josh Green. "Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines' partnership in advancing workforce development, regenerative tourism, clean energy, and community programs that reflect the values of our islands."

As part of its community and sustainability initiatives, Hawaiian is expanding a partnership with business accelerator Mana Up through an investment in its Mana Up Capital II fund to help more local companies scale for the global market. Hawaiian has featured more than a dozen local retailers in the food, fashion, beauty and home and art sectors in its onboard service since becoming Mana Up's official airline sponsor in 2017.

Hawaiian last month announced it is investing in locally produced sustainable aviation fuel (SAF) to reduce flight emissions and support agriculture in partnership with Pono Pacific and Par Hawaii, and that it would be the first airline to take deliveries of Hawai'i-made SAF later this year. The airline is also working to advance innovative lower-emission options for short-haul air service with an investment in hybrid-electric propulsion developer Ampaire and increasing use of electric ground service vehicles at Honolulu airport.

Finally, the airline will be providing grants to nonprofit organizations promoting cultural programs, environmental preservation, and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation, a newly-integrated 501(c)(3) foundation dedicated to these efforts in their two namesake states.

The Hawaiian Airlines' Kahuʻewai Hawai'i Investment Plan is part of Alaska Air Group's Alaska Accelerate strategic plan to deliver on the combined airline's vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

For images, visit: https://news.alaskaair.com/images-videos/hawaii-investment-plan

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

SOURCE Hawaiian Airlines