Hawaiian Airlines Expands Frequent Flyer Rewards Program

HONOLULU, Feb. 11, 2011 /PRNewswire/ -- Hawaiian Airlines has expanded and improved its highly popular HawaiianMiles frequent flyer program to make earning award travel on Hawaiian faster and easier than ever. The program has added hundreds of new online and in-store brand-name products and services, as well as an expanded online shopping experience that earns mileage on purchases.

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"We are committed to constantly improving the quality of our products and services for customers, especially for our loyal HawaiianMiles members," said Mark Dunkerley, Hawaiian's president and CEO. "Our frequent flyer program was already one of the best in the airline industry, but members will now discover we have raised the bar even higher in providing them with more buying power and new ways to earn miles for travel and other rewards."

Working with program partner Kobie Marketing, Hawaiian has created a newly redesigned website for HawaiianMiles members at https://partners.hawaiianairlines.com (also accessible by navigating Hawaiian's website at HawaiianAirlines.com) that showcases many new product partners and mileage earning opportunities, while offering superior functionality and user-friendly convenience. Highlighted among the new program features that members will enjoy include:

• HawaiianMiles Rewards Toolbar allowing members to earn miles while searching online for participating product partners.
• Gift Card Mall allowing members to purchase gift cards online from brand name retailers and earn miles with their purchase.
• HawaiianMiles eMarket has tripled the number of available online retail partners to more than 1,000 participants, and is now offering more special promotions and bonus-mile earning opportunities for members when making purchases.
• Map Search feature makes it easier for members to search for partners and products by category or location, and includes built-in links to Facebook and Twitter for them to share this information with the network of friends and associates.

Members can also continue to take advantage of the HawaiianMiles programs they have been using in growing numbers, including the popular XtraMiles Program that provides them with up to five miles per dollar spent when using their Hawaiian Airlines Visa Card at participating partner outlets in Hawaii and on the U.S. mainland.

"We are honored to be selected as Hawaiian Airlines' partner of choice to rebuild its HawaiianMiles loyalty program and bring even more value to the membership," said Michael Hemsey, president of Kobie Marketing. "Our new program for HawaiianMiles features best-in-class web and mobile technologies, data analytics, and a commitment to deliver the best possible customer experience for its members nationwide."

In creating this new program for HawaiianMiles, Kobie Marketing is working with hundreds of top national and local merchants to offer – for no fees beyond the cost of miles – participating partners placement on Hawaiian's website, and promotion through newsletters, mileage statements, e-mail blasts, and in Hana Hou!, Hawaiian's award-winning inflight magazine.

Membership enrollment in HawaiianMiles is free, fast, and done online at Hawaiian's website, www.HawaiianAirlines.com. New members can enroll and immediately start earning frequent flyer miles and take advantage of other rewards benefits.

About Hawaiian Airlines

Hawaiian is the nation's highest-ranked carrier for service quality and performance in the 20th annual Airline Quality Rating study, having earned that distinction in three of the past four years. Hawaiian has also led all U.S. carriers in on-time performance for each of the past seven years (2004-2010) as reported by the U.S. Department of Transportation. Consumer surveys by Conde Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the top domestic airline offering flights to Hawaii.

Now in its 82nd year of continuous service in Hawaii, Hawaiian is the largest provider of passenger air service to Hawaii from the state's primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (10) than any other airline, as well as service to South Korea, Japan, the Philippines, Australia, American Samoa, and Tahiti. Hawaiian also provides approximately 150 daily jet flights between the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (Nasdaq: HA). Additional information is available at HawaiianAirlines.com.

About Kobie Marketing

For over 20 years, Kobie has been a recognized leader in the loyalty marketing industry. Through award-winning loyalty marketing campaigns and continuous reinvention of how firms execute effective programs, Kobie's clients enjoy incremental revenue, product and household penetration, and brand advocacy. Today, Kobie Marketing leads the loyalty marketing industry with a relentless focus on delivering the best Customer Experience, through proprietary technologies and award-winning campaigns. Kobie Marketing is spearheading the mobile loyalty revolution with its Social Media, SMS, MMS and Mobile Application loyalty solutions. Kobie serves a diverse client base of top brands including Verizon, Verizon FiOS, Bank of America, RBC Bank, Royal Caribbean Cruise Lines, Barnes & Noble, BJs Restaurants, AMC Theaters, Avon, CBS Sportsline and Samsung, among others. Visit Kobie at www.kobie.com.

SOURCE Hawaiian Airlines