Hawaiian Tropic® Introduces A Modern New Look And Feel, Revitalizing An Iconic Sun Care Brand

The Brand Leaves Behind The Bikini Contest and Launches Nationwide Search For A New Face To Represent the New Hawaiian Tropic

Apr 23, 2013, 07:58 ET from Hawaiian Tropic

SHELTON, Conn., April 23, 2013 /PRNewswire/ -- Hawaiian Tropic® announced that they have retired their Miss Hawaiian Tropic Bikini Contests, and are launching an online search for the "New Face" of Hawaiian Tropic. The brand, which introduced new, premium formulas and updated packaging in recent years, is inviting women to enter their nationwide Facebook contest and become the brand's new spokesperson. The woman who best embodies everything Hawaiian Tropic stands for - beauty, confidence, style, enjoying the sun and keeping skin healthy - will appear in Hawaiian Tropic advertising, receive an all-expense-paid tropical vacation and serve as an official brand spokesperson.

(Photo: http://photos.prnewswire.com/prnh/20130423/NY99437 )

Hawaiian Tropic has always been at the forefront of innovation, creating luxurious sun care that pampers and protects the skin. The brand introduced the first SPF 70 in 2000 and launched Silk Hydration sunscreen in 2012, the first sun care to combine ribbons of moisturizer and sun protection. The brand has evolved as consumers' expectations of sun protection have changed, but at its core Hawaiian Tropic has remained committed to offering premium, indulgent sun care products with soothing coconut scents and exotic island botanicals.

May 6 through May 31, 2013, women can enter the contest by visiting the Hawaiian Tropic Facebook page and submitting a photo and information about their personality and interests. Entries will be accepted until May 31. Submissions will be reviewed by an independent panel of judges and the top five finalists will be announced on June 28, 2013. Then, America will be able to vote on the finalist they believe best embodies the modern Hawaiian Tropic woman by visiting the brand's Facebook page. The finalist with the most votes will be unveiled as the New Face of Hawaiian Tropic on July 19, 2013. Throughout the contest, woman can also enter to win weekly prizes including designer sunglasses, beach towels and Hawaiian Tropic product.

"The modern Hawaiian Tropic woman still loves to spend time in the sun, but also understands the importance of sun care in helping to keep her skin healthy," said Danielle Duncan, Brand Manager of Hawaiian Tropic. "We're looking for a new face of the brand who captures that sensibility, and shares the Hawaiian Tropic philosophy that broad-spectrum sun protection can be as luxurious and pampering as any other beauty product."

Consumers can enter and vote on the New Face of Hawaiian Tropic contest at www.facebook.com/hawaiiantropic. For more information about Hawaiian Tropic brand sun care products, please visit www.hawaiiantropic.com.

About Hawaiian Tropic®

Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and best-known sun care brands in the U.S. With a wide range of products including sunscreens, tanning, sunless tanning, kids/baby, after sun, sport and lip, Hawaiian Tropic® sunscreens deliver "indulgent sun protection." All Hawaiian Tropic® sunscreens with SPFs of 15 and higher meet the Food & Drug Administration's requirements for broad spectrum UVA and UVB protection. Hawaiian Tropic® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

Contact: Amy Aubin, 1-212-299-8993, amy.aubin@edelman.com

SOURCE Hawaiian Tropic