Hawthorne Direct Selected as Media Agency to Head Up WNV Corp.'s 'Drive to Retail' Campaign for Its Quixx Repair System
Through unique, German-engineered process, popular Quixx Repair System effectively removes scratches from car paint finishes quickly, safely and permanently.
LOS ANGELES, May 28, 2015 /PRNewswire/ -- Hawthorne Direct, a leading analytics and technology based accountable brand advertising agency, today announced it has been selected as the media agency by WNV Corporation, marketer and distributor of Quixx Repair System, to head up its new 'drive to retail' campaign, staring this spring. A popular automotive scratch repair product, Quixx is currently available at retail outlets, such as Wal-Mart, AutoZone and Pep Boys, among others.
Engineered by German surface technology experts and rated #1 by a leading consumer advocacy organization in March, Quixx paint scratch remover products help you easily and effectively remove scratches from the painted surfaces of a car.
Hawthorne Direct is helping WNV Corp. place a series of :30 and :60 spots to promote the Quixx Repair System as part of the new 12-week long media campaign, which officially launches on May 11. According to Jessica Hawthorne-Castro, CEO and Owner, Hawthorne Direct, the objective of the drive to retail campaign is to get the message out to consumers that scratches in the paintwork of cars inevitably "happen." However, with the Quixx Repair System, drivers can discover a simple, affordable two-step solution that works easily to permanently remove these scratches from a car's painted surfaces.
Regarding the campaign, Carlos Martinez Christensen, CEO of WNV Sales, said, "We had previously partnered with Hawthorne Direct as the agency for our new product introduction TV campaign in 2011. Once again, we approached Hawthorne to help us to drive consumers to our key retail outlets and strategically align, reach and engage the TV viewing retail consumer with Quixx brand scratch remover solutions. Hawthorne's proven expertise in the analytics and technology based brand advertising spaceadds proven data insights to the creative process. We are thrilled to partner up with their team members once again for what we anticipate to be an incredibly successful campaign."
Hawthorne-Castro added: "We are delighted to be collaborating with WNV Corp. on our upcoming campaign. In an effort to trigger significant viewer response, and to obtain an increased volume of qualified respondents, our goal is to help WNV Corp. fine tune this media campaign in order to optimize and maximize results, and deliver retail traffic to where they need it most. To accomplish this, we will apply and deliver our proprietary measurement, analytic and reporting technologies, developed by our in-house data scientists, to help them take the guesswork out of the equation. Ultimately, this should help them to better understand their customers, their product and the overall market."
With nearly 30 years of proven excellence, Hawthorne Direct combines persuasive brand messaging with best-in-class, analytic systems to create accountable, high performance advertising campaigns. The creative, analytics and technology-driven advertising agency specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns.
ABOUT HAWTHORNE DIRECT
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. For more information, please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct
SOURCE Hawthorne Direct
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