Hayes & Jarvis Undergo a Brand Overhaul and Sharpen Focus on Customers

LONDON, October 16, 2012 /PRNewswire/ --

The leading long haul holiday specialist enjoys a visual makeover and increased concentration on customers' individuality

For 60 years Hayes & Jarvis have been crafting premium long haul holidays in popular exotic destinations such as Thailand, the Maldives and Mauritius. The brand's never-ending commitment to providing exceptional service is set to take on another dimension as it re-aligns its focus on the individual needs of each customer. The update incorporates everything from the type of holidays on offer, to the look and feel of the brand, and eagle-eyed customers will have noticed the refreshed logo with a globe incorporated into the ampersand to illustrate the brand's worldwide holidays on offer.

The changes are far from superficial however; Hayes & Jarvis will be making it easier and more intuitive to book multi-centre and tailor-made holidays, two areas that existing and prospective customers have indicated that they're particularly interested in.  With such changes in the pipeline, customers will be much less restricted when it comes to booking a holiday suited to their own whims and needs, ensuring a truly customisable, individual experience.

Hayes & Jarvis will also be making it easier for the general public to learn about the brand and its latest news and offers by using a new range of communications channels.  In the following weeks the general public will be able to hear Hayes & Jarvis adverts on Classic FM, see them on DLR panels, tube car panels and LCD screens on the underground and on the Reuters Screen at Canary Wharf, and for the first time ever, interact with the brand on its new Facebook page.

Partnering with key hotel suppliers such as Starwood as well as airlines including Virgin Atlantic and Emirates, Hayes & Jarvis pull all the best elements together to ensure an unforgettable holiday, whatever the specific needs of the customer. Hayes & Jarvis' focus on individuality is reflected in the wide range of destinations on offer, with a firm focus on key favourites such as the Caribbean, Mexico, the Indian Ocean, Far East and Dubai.

To experience the new look Hayes & Jarvis branding, visit the website where information on all the great destinations available can be found, as well as some exciting offers and information on how to enter a photo competition and win a holiday to Mauritius. Alternatively to speak to a travel expert, call 0844 855 4488.

Hayes and Jarvis
Phone Number: +44(0)844-855-4488

SOURCE Hayes and Jarvis Travel Limited T/ATUI Specialist Holidays