Hayneedle Debuts The Foundary

OMAHA, Neb., Nov. 1, 2010, /PRNewswire/ -- Hayneedle, Inc., a leading online retailer of home furnishings and lifestyle products, today announced the debut of The Foundary, an exclusive, members-only, daily flash sale site that offers members home furnishings, decor and accessories from established and emerging designers and brands at unprecedented savings, up to 70% off retail.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101101/NY92476 )

(Photo:  http://photos.prnewswire.com/prnh/20101101/NY92476 )

The Foundary focuses its sales events on "products of substance" for the home — distinctive products that inspire, share a story or define a point of view.  The Foundary scours the globe to introduce members to designers and brands whose products are not only stylish and of lasting value, but that spark the mind and help turn a house into a home.  By visiting thefoundary.com, shoppers will be invited to enjoy a free membership that allows them to receive daily emails featuring new, limited-time sales events.  

With Hayneedle's unparalleled knowledge of the home products marketplace, and a keen insight into both established and emerging designers and brands, The Foundary will offer flash sales items from trusted brands, such as Dyson and Riedel, luxury brands, such as Nancy Koltes and Jura Capresso, eco-friendly brands like Recycled Relics, and one-of-a-kind creations from artisans like The Weld House.

"At Hayneedle.com, customers can find what they need for their home by shopping any of our 200-plus categories with unmatched variety", said Doug Nielsen, CEO, Hayneedle, Inc.  "For members of The Foundary, we're doing the shopping for them with limited-time sales events of exclusive collections of distinctive products at up to 70% off retail prices.  Both offer the thrill of discovery and help consumers express their personal style."

Exclusive sales events are announced daily, typically starting at 11 a.m. ET at thefoundary.com.  Each announcement includes four or more different events, offering selections of products from a variety of home living categories.  The majority of The Foundary sales events last three days (72 hours) or while limited supplies last.

"The Foundary team enjoys a love of design in all its styles, and we can't wait to personally share how and why a particular collection or designer inspired us to bring their stories to your home," said Jason Goldberger, Chief Merchandising Officer. "We built thefoundary.com to create a space where we and our members can share and fuel a passion for 'products of substance' for every room of the home at exceptional prices."

Discovering New Designers:

As part of its mission to help members discover new designers and "products of substance," The Foundary is looking for emerging talent through The Foundary Designer Search. Through November 22, 2010, by entering on The Foundary Facebook page, up-and-coming designers have the chance to be found and have their home furnishings creations featured in sales events on the site. Members of The Foundary will vote for their favorite, yet-to-be-discovered designers and their inspired products on the site.  To learn more visit http://www.thefoundary.com and click to follow The Foundary on Facebook.

For more information on The Foundary, or to sign up for a free membership, please visit: http://www.thefoundary.com.

About Hayneedle:

Hayneedle.com offers "variety, sweet variety" for the home and more through its 200-plus online specialty retail stores.  Established in 2002, Hayneedle.com offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, Hayneedle.com helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. Hayneedle.com is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit http://www.hayneedle.com.

SOURCE Hayneedle, Inc.