HB Expands Business-to-business Client Roster with Aquanima

Aquanima selects HB to lead direct C-level-targeted marketing campaign

Nov 14, 2011, 05:20 ET from HB

NEWTON, Mass. and SAN ANTONIO, Nov. 14, 2011 /PRNewswire/ -- HB, an integrated branding, marketing and public relations agency, welcomes Aquanima to its growing roster of business-to-business clients. Aquanima selected HB to develop and execute a strategic direct marketing campaign targeting C-level banking executives.

Founded in 2000, Aquanima, specialist in spend management and part of the world's fourth largest bank, The Santander Group, emerged as a response to the growing need of senior management to improve companies' income statements. A team of more than 250 purchasing specialists that makes up Aquanima in 11 countries constantly works to support customers in over 120 purchasing categories covering direct and indirect goods as well as services.

Positioned as a leader in spend management — eSourcing, eProcurement, outsourcing and consultancy — Aquanima seeks to generate awareness, heighten interest and secure conversations with a select group of banks in the US and Canada.

"We chose to work with HB based on our aligned methodologies. Similar to our company, HB approaches each client as a unique individual, both in culture and business model, and creates a customized strategy to suit its overall business needs," said Alfredo Poncio, CEO of Aquanima USA.

President and Creative Director of HB, Kevin Hart, explains: "It's increasingly challenging for a company to present its key message and value proposition to C-level executives. Aquanima's need to speak to a select group of people who are difficult to reach, and grab their attention quickly with a compelling message, is the kind of challenge our multi-disciplinary team thrives on."

To learn more about Aquanima please visit www.aquanima.com.

HB's client portfolio includes high technology, medical technology, clean-tech/energy and education markets, and includes such brands as Hobsons, Harvard University, Baxa Corporation, Coghlin Companies, LEM, OTE Corporation and more. For more information about HB please visit www.hbagency.com, email info@hbagency.com or call 781-893-0053.

About HB

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, EMC, Northeastern University and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, marketing and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.

Contact Information:
Steve Brownell or Molly Delaney
sbrownell@hbagency.com or mdelaney@hbagency.com