HB Welcomes Mitch Tyson to Advisory Board

Tyson, co-founder of the New England Clean Energy Council, expands HB's clean-tech reach and acumen

Sep 26, 2011, 05:00 ET from HB

NEWTON, Mass. and SAN ANTONIO, Sept. 26, 2011 /PRNewswire/ -- HB, an integrated branding, marketing and public relations agency, today announced Mitch Tyson is joining James Tenner, Eileen Shapiro and Pieter Schiller as the newest member of its Board of Advisors. Tyson, an experienced high-tech executive, entrepreneur and co-founder of the New England Clean Energy Council, brings deep roots and years of experience in the clean-technology industry to HB.

From 2005 to 2010, Tyson served as the CEO of Advanced Electron Beams (AEB) – an industrial energy efficiency company – joining the company upon its completion of its Series A round of funding. During this period, Tyson led the company in raising $50 million in venture funds and established a new business model and market strategy in the pharmaceutical, food and beverage packaging, industrial coating, and engineered materials industries.

"Mitch brings a fresh perspective and new insights to an already unbelievably helpful Board of Advisors," says Kevin Hart, President and Creative Director of HB. "From deep industry expertise to best practices in business, our Board has guided HB's steady growth during turbulent economic times. Mitch will be a critical component in continued growth, particularly as we increase our client base in clean technology."

Tyson joins James Tenner, Eileen Shapiro and Pieter Schiller on HB's Board of Advisors. James Tenner, one of the five founding members of AT&T Capital, brings twenty years experience building market-leading companies and managing large organizations; Eileen Shapiro spends a major portion of her time with young companies, working on a broad range of issues with over thirty years experience in strategy consulting and working with entrepreneurial ventures, first at McKinsey & Company and now with Hillcrest Group in Cambridge, MA; Pieter Schiller, a former General Partner at Advanced Technology Ventures, an early stage technology focused venture capital firm, worked with companies in the fields of pharmaceuticals, medical devices, diagnostics and health care information technology for almost twenty years.

"I've worked with numerous agencies in the past and have always been curious about their operations and management," said Tyson. "Joining HB's Board gives me 'behind the wall' experience with a well-recognized B2B technology agency. I have the opportunity to help a uniquely talented group of marketing experts gain deeper insight into my own areas of expertise – namely business management and clean-tech."

In addition to his former executive position, Tyson serves on a number of corporate, non-profit, and governmental advisory boards, and as legislative assistant for energy for Senator Paul Tsongas. He advises start-ups, early stage companies, VC's, angel groups, and private equity firms in addition to his writing and lectures on clean energy, entrepreneurship, management, and the triple bottom line.

HB's client portfolio includes high technology, medical technology, clean-tech/energy and education markets, and includes such brands as Hobsons, Harvard University, Baxa Corporation, Coghlin Companies, LEM, OTE Corporation and more. For more information about HB please visit www.hbagency.com, email info@hbagency.com or call 781-893-0053.

About HB

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, EMC, Northeastern University and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, advertising and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.

Contact Information:
Steve Brownell or Molly Delaney
sbrownell@hbagency.com or mdelaney@hbagency.com