HC & G Founder Richard Ekstract To Introduce Friends Fun Wine In A Can Collection™ To New York

Jul 12, 2013, 19:06 ET from Friends Beverage Group, LLC

NEW YORK, July 12, 2013 /PRNewswire/ -- Friends Beverage Group, LLC is innovating the wine industry with a new beverage category imported from the south of France -- the Friends Fun Wine In A Can Collection™.  Friends "Fun Wines" are low alcohol (6% ABV) Sangria and Moscato wines made from premium French grapes. Each 8.4 oz can (250 ml) has two 4.2 oz. servings, with 75 calories per serving. Richard and Eileen Ekstract will introduce Friends™ at a private event to be held at their residence in Bridgehampton on Sunday, July 14 -- which, coincidentally, happens to be La Fete Nationale (French National Day), commemorating the storming of the Bastille on July 14, 1789. This is the first introduction of Friends™ to New York, which will be distributed in the NY Metro Area starting in September by Phoenix/Beehive of Brooklyn, NY.

(Photo: http://photos.prnewswire.com/prnh/20130712/CL46886)

Richard Ekstract, Founder of HC & G, said, "We are happy to have the unique opportunity to introduce the next generation of innovative wine products to our friends. It's all about fun! Influential Hamptonites will be among the first New Yorkers to taste the new beverages at our home in Bridgehampton this Sunday. With over 100 media savvy guests, our friends will soon learn why Friends™ has generated so much excitement since its launch in Florida and Texas earlier this year, and why Eileen and I believe Friends™ will become a major trend."

Joe Bernstein, Chairman of Friends™, explained, "Friends™ is an everyday beverage for anyone who enjoys wine or beer and comes in a variety of flavors.  Our wines are 'delish,' refreshing, affordable, convenient and portable, with a friendly taste. Our slim cans are attractive and 100% recyclable. Friends™ is bringing a fusion of European style and thinking to the U.S., encouraging consumers to think outside the bottle and pair wine in a can with amazing experiences - not just food."

Friends™ includes six SKU's with 6% alcohol by volume (ABV): Original White, Pink, Peach and Strawberry Moscato, and Original White and Red Sangria. The Moscatos and Sangrias are blended with citrus and berries both for great flavor and aroma. The company has developed additional Moscato flavors for launch in 2014 and also offers the Friends Just Wine Collection™, which includes Cabernet Merlot and Chardonnay Sauvignon with 12% ABV.

About Friends Beverage Group

Friends Beverage Group offers the Friends Wine in a Can Collection™ and the Friends Just Wine Collection™ in 23 states through some of the nation's top distributors, including Southern Wine & Spirits, Glazer's, Phoenix/Beehive, Monarch Beverages, Empire Distributing and Heidelberg. The company's products are currently available in the U.S. on all Spirit Airlines flights and at Walmart, Kroger's, 7-Eleven, CVS, and other national retailers.  The company also offers the Collection at Marriott Vacation Village in Orlando and Sheraton Fort Lauderdale, the first hotels in the US to offer the Collection, and is currently expanding internationally.

CONTACT:  Jenny Rikelman, Edelman, jenny.rikelman@edelman.com, 404-460-8597

SOURCE Friends Beverage Group, LLC