Health Media Network Partners with SITO Mobile to Activate National Mobile Point of Care Media Platform

JERSEY CITY, N.J. and DARIEN, Conn., Oct. 16, 2014 /PRNewswire/ -- SITO Mobile Ltd. (OTC BB: SITO), a leading mobile media solutions provider, and Health Media Network (HMN), one of the nation's fastest growing digital Point of Care media companies, today announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide. HMN helps to improve the communication between doctor and patient, with the goal of improving healthcare outcomes.

"It's well-documented that consumers are increasingly turning to smartphones and other mobile devices to engage with and manage their personal health and wellness," says Joe Petrosino, Chief Revenue Officer of Health Media Network. "Our partnership with SITO enables HMN to deliver relevant health and wellness messaging to consumers on their personal devices during a critical window of time in their health journey – from the physician's office visit through the treatment, purchase and therapy activation process."

The platform presents the opportunity for health marketers to engage with consumers actively discussing treatment options with their doctors. It also offers the ability to reconnect with patients as they travel to the pharmacy or other retailer to fulfill prescriptions, buy OTC products and/or interact with the pharmacist.

HMN will use SITO's location based mobile advertising platform as an extension of its current targeted digital media capabilities, helping to augment digital signage, wallboards and brochures, within 11,000 doctor's offices and hospitals around the United States. Its customers encompass pharmaceutical companies, consumer packaged goods brands, and other health oriented brands that will now be able to use the platform to connect with patients on the go.

"HMN has a broad platform for point of care advertising, and we are proud to partner with them as our first channel partner in the health care industry," said Jerry Hug, interim CEO, SITO Mobile. "As SITO Mobile continues to diversify its customer base and expand our indirect sales capabilities into different vertical markets we continue to educate the market on the integral role mobile plays within the comprehensive advertising program."

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Useful Links:
Health Media Network: www.hmnads.com
HMN Twitter: https://twitter.com/HMN_ads
SITO Mobile: http://sitomobile.com
Twitter: https://twitter.com/SITO_Mobile
LinkedIn: https://www.linkedin.com/company/sito-mobile

About Health Media Network (HMN)
Launched in 2007, Health Media Network, (HMN), is one of the fastest growing digital Point of Care media companies in the U.S., providing education and health content in physician waiting rooms through a platform of 30 specialty health networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages to improve health and healthcare outcomes to targeted audiences. HMN currently reaches more than 55,000 physicians in over 11,000 medical offices and healthcare systems across the country. For more information, visit Health Media Network at www.hmnads.com.

About SITO Mobile Ltd.
SITO Mobile is a mobile location-based advertising platform serving businesses, advertisers and brands. Through patented technologies and an easy-to-use platform, the company's solution allows marketers to create content targeted to key audiences, based on location, interests, behaviors and loyalty. Through the proliferation of mobile devices SITO Mobile empowers its customers to deliver actionable content in a real-time manner, which drive action and engagement from consumers, while providing key measurement and analytics that allow campaigns to be fluid and transaction driven. For more information visit www.sitomobile.com.

Forward-Looking Statements 
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, our reliance on brand owners and wireless carriers, the possible need for additional capital as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

SOURCE SITO Mobile Ltd.

Related Links

http://www.sitomobile.com