Health Partners Plans Takes National PR News Award for Rebranding Campaign

PHILADELPHIA, March 10, 2014 /PRNewswire/ -- Health Partners Plans (HPP), a not-for-profit health plan serving more than 180,000 Medicare, CHIP and Medicaid members in the Greater Philadelphia region, received the PR News Nonprofit PR Award for best branding/rebranding campaign during an annual awards luncheon on February 26 at the National Press Club in Washington, D.C. The competition attracts entries from national leaders in numerous fields, including Allstate, ExxonMobil, the U.S. Postal Service, NYU Langone Medical Center and Longwood Gardens.

HPP received the award for its innovative rebranding campaign, "Doing it Right." The branding message about the organization's new name and look was revealed last year to over 2,000 people during its annual Crazy Praise Dance Showcase and Health Fair. The campaign continued with a dynamic website redesign, features in major media, a creative advertising campaign and the launch of the HPP corporate presence on Facebook, Twitter and Instagram. The comprehensive, multifaceted campaign and change from Health Partners to Health Partners Plans was designed to support HPP's growth and expansion into new product areas.

"I have no doubt that our bold, vibrant new look and the excitement and publicity it generated played a key role in our record-breaking Medicare launch," said William S. George, president & CEO. "We exceeded the initial enrollment numbers of all other area Medicare plans by far. This award, our growing enrollment and top scores in member, provider and employee satisfaction are proof that our commitment to 'doing it right' is well received. We're thrilled to have this honor!"

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About Health Partners Plans
Health Partners Plans is a not-for-profit, managed care health organization serving more than 180,000 members in the Greater Philadelphia region. It provides a broad range of health coverage options through Health Partners Medicare, Health Partners for Medicaid recipients and its KidzPartners CHIP (Children's Health Insurance Program) plan.  Founded nearly 30 years ago, Health Partners Plans is one of the few hospital-owned health insurers in the country.  Nationally recognized for its innovations in managed care, it consistently receives the highest ratings for member and provider satisfaction.  Learn more about how Health Partners Plans is "doing it right" at HealthPartnersPlans.com, twitter.com/HPPlans and facebook.com/healthpartnersplans.

Photo: http://photos.prnewswire.com/prnh/20140310/PH80363

SOURCE Health Partners Plans