Healthcare Tech Startup Unveils Innovative Platform and New Brand Name

After years of success, PRM is reintroduced as Caret, a clinical technology platform that is simplifying complex patient care.

Nov 04, 2015, 09:30 ET from Caret

ANN ARBOR, Mich., Nov. 4, 2015 /PRNewswire/ -- Healthcare consulting company Physician Resources Management (PRM) announced a revitalization of their brand to better exemplify their dedication to providing innovative services to the healthcare community. With the refreshed brand comes a new name, combining "care" and "technology", PRM has become Caret.

"We have a lot to be excited about at Caret," said Gene Eavy, Chief Executive Officer of Caret. "We're excited about the new name, our latest product launch, and all the good that will come out of the Caret platform."

Caret's web-based platform is designed to simplify patient care giving access to actionable information and enhancing communication between all members of the care team. With Caret, patients are able to track their treatment progress, prescribers can monitor patient records, and payers can ensure that treatment follows approved pathways.

"The platform is revolutionizing patient care. It's easy to use, contains all the information an oncologist needs, and allows access to everyone that needs it," said Dr. Douglas Blayney, Senior Medical Advisor, Caret. "The industry needed a simpler way to treat patients. We believe Caret is just that."

Caret has also been undergoing exceptional growth, recently filling four new positions. These roles will help advance Caret's mission of providing extraordinary care through innovative technology.

Michelle Moore, RPh and Rachel Justus, PharmD, BCPS, BCOP bring years of experience and expertise to Caret's team. Most recently, Michelle was the Clinical Pharmacy Manager for Michiana Hematology Oncology. Rachel's most recent position was as a Clinical Pharmacy Specialist with Presbyterian Hospital in Charlotte, NC. They both join Caret as Managers of the Clinical Initiatives. Also joining Caret as Program Manager for Payer Services is Susan Wosniak, MSHS, RN, OCN coming from Blue Cross/Blue Shield of Michigan and Greg Dimit as Vice President of Sales for Payer Solutions who was most recently at Truven.

For more about how Caret provides exceptional specialized care, contact Kate Dobson, VP, Strategic and Business Development at or visit their website at

About Caret

Providing value-based healthcare solutions, Caret™ aligns the demands of patients, providers and payers. Caret leads the industry in the development of quality practice, clinical and analytical solutions that increase efficiency in the provision of oncology care.

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