HealthcareDIY: A New Platform to Engage Motivated Health Consumers

PHILADELPHIA, Oct. 8, 2013 /PRNewswire/ -- HealthcareDIY, LLC announced today that it has launched its online community via the website http://healthcareDIY.com which will attract, educate, and empower motivated healthcare consumers with a constant stream of unique content, expert blogs, polls, surveys and a peer-to-peer community both on the site as well as on its Facebook page.

"HealthcareDIY.com offers a unique perspective. It advocates actively considering health and healthcare from a 360-degree outlook," said Jane Sarasohn-Kahn, MA, MHSA, Co-Founder of HealthcareDIY. "People need to realize that health is everywhere – where we live, work, play and pray – and not just at the doctor's office or hospital. We all make decisions related to our health many times a day, from the grocery store to the pharmacy, in our kitchens and even in our bedrooms."

HealthcareDIY was created to help consumers navigate their way through the constantly changing - and sometimes overwhelming – health care system. With content on living well, eating right, shopping smarter, and using technology to better manage health on a daily basis, HealthcareDIY will appeal to the activated healthcare consumer.

Today, HealthcareDIY released the results of its HealthcareDIY 2013 study, which reveals some very interesting connections between Sex, Money, Sleep, Food and Health.

Impact Opportunities

HealthcareDIY.com offers interested companies opportunities to engage its audience in a transparent manner to impact brand awareness, product sales and/or other business objectives via sponsorships, display advertising, hosted content, direct e-mail outreach, and lead generation. HealthcareDIY will attract a health-engaged and motivated demographic that should be more likely to take action than a traditional mass media audience.

Insight Opportunities

HealthcareDIY.com offers interested companies opportunities to engage its audience in a transparent manner to listen, learn and generate meaningful insight to improve products, plans, and strategies via aggregated social listening (always aggregated to protect individual privacy), custom communities, and ad hoc market research and consulting projects with the experts at HealthcareDIY.

Both Impact and Insight opportunities will appeal to health insurers, healthcare systems, pharmacies, grocery chains, consumer package goods companies, retailers, OTCs, pharmaceuticals and other organizations looking to reach or learn from a highly health-motivated consumer audience.

About HealthcareDIY
HealthcareDIY, LLC is a joint venture between THINK-Health LLC, a health advisory firm, the brainchild of Jane Sarasohn-Kahn who founded THINK-Health and the Health Populi blog, and Health Union LLC,  the creator of condition-specific disease communities such as Migraine.com, MultipleSclerosis.net and RheumatoidArthritis.net.  HealthcareDIY and its participating companies do not manufacture, sell or market any product to diagnose, prevent, or treat any disease or health condition.

SOURCE HealthcareDIY, LLC