PHOENIX, Jan. 24, 2011 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, today announced the selection of 23 Medicare Advantage plan websites for MedicareWebWatch certification. The announcement was made during the 8th Annual Medicare Congress in Phoenix, AZ. MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance. The benchmark websites were selected from 137 Medicare Advantage websites after a comprehensive review during December 2010. According to HealthMetrix Research Inc. president Alan Mittermaier:
"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. These 23 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites. HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter substantial changes to the Medicare Advantage program this year."
MedicareWebWatch certification is based on HealthMetrix Research's methodology that weighs 50 website features related to: plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance. Certification details are available at www.MedicareWebWatch.com. HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.
2011 MedicareWebWatch Certified Websites
BlueCross BlueShield of HI
BlueCross BlueShield of MA
BlueCross BlueShield of MN
BlueCross BlueShield of NC
BlueCross BlueShield of RI
Capital District Physicians' Health Plan
Excellus Blue Cross Blue Shield
Group Health Cooperative
Health First Health Plan
Highmark Blue Cross Blue Shield
Horizon Blue Cross Blue Shield of NJ
Independence Blue Cross
Intervalley Health Plan
MVP Health Plan
Rocky Mountain Health Plan
Tufts Health Plan
UPMC Health Plan
Contact: Alan Mittermaier, 614-236-8345
SOURCE HealthMetrix Research Inc.