HealthMetrix Research Selects Benchmark Medicare Advantage Websites for 2011 MedicareWebWatch Certification

Jan 24, 2011, 11:00 ET from HealthMetrix Research Inc.

PHOENIX, Jan. 24, 2011 /PRNewswire/ -- HealthMetrix Research Inc., an independent research firm, today announced the selection of 23 Medicare Advantage plan websites for MedicareWebWatch certification.  The announcement was made during the 8th Annual Medicare Congress in Phoenix, AZ.  MedicareWebWatch certification recognizes excellence in Medicare plan website content, member connectivity, design and privacy assurance.  The benchmark websites were selected from 137 Medicare Advantage websites after a comprehensive review during December 2010. According to HealthMetrix Research Inc. president Alan Mittermaier:

"Given the increasing necessity for Medicare Advantage plans to communicate detailed information and execute transactions via the internet, plan websites must provide a high-value, positive experience for plan members, caregivers and guests. These 23 organizations chosen for MedicareWebWatch certification have demonstrated a significant resource commitment towards maximizing the relevance and readiness of their Medicare Advantage websites. HealthMetrix Research is pleased to recognize their preparedness especially as beneficiaries encounter substantial changes to the Medicare Advantage program this year."

MedicareWebWatch certification is based on HealthMetrix Research's methodology that weighs 50 website features related to:  plan-specific content; external content resources; member connectivity; design and navigation; privacy assurance.  Certification details are available at HealthMetrix Research Inc. neither recommends nor endorses specific Medicare plans or products.  

2011 MedicareWebWatch Certified Websites


BlueCross BlueShield of HI

BlueCross BlueShield of MA

BlueCross BlueShield of MN

BlueCross BlueShield of NC

BlueCross BlueShield of RI

Capital District Physicians' Health Plan


Excellus Blue Cross Blue Shield

Group Health Cooperative

Health First Health Plan


Highmark Blue Cross Blue Shield

Horizon Blue Cross Blue Shield of NJ

Independence Blue Cross

Intervalley Health Plan

Kaiser Permanente

MVP Health Plan

Optima Health

Priority Health

Rocky Mountain Health Plan

Tufts Health Plan

UPMC Health Plan

Contact: Alan Mittermaier, 614-236-8345  

SOURCE HealthMetrix Research Inc.