Healthy Choice Challenges Consumers to Freshen Their Freezers With Online Contest

OMAHA, Neb., July 25, 2011 /PRNewswire/ -- Healthy Choice®, a brand of ConAgra Foods, Inc., has announced the Freshen Your Freezer contest– challenging consumers to clean out their messy freezers, stock them with Healthy Choice meals, upload images to share with the Healthy Choice community and win big prizes. In partnership with Greg Ng of the blog Freezerburns.com, the contest builds on the brand's strong social media presence and looks to highlight the wide variety of Healthy Choice meals available. The contest will run for four weeks and offers consumers the chance to win cash prizes and a supply of Healthy Choice meals.

Freezers can get messy as consumers are buying in bulk and stocking up on their trips to the grocery store. Before long, the freezer is full of items that they probably don't remember buying. The Freshen Your Freezer contest challenges consumers to clean out their messy freezers and replace their current options with varieties of Healthy Choice meals.

The contest is simple – consumers upload either a "before" or "after" picture of their freezer to a tab on the brand's Facebook page. Once the contest closes, Greg and team will review all entries and pick several winners to receive cash prizes for an adventure vacation of their choice, supplies of Healthy Choice meals, gift cards to stock their freezers and more. The "after" picture winner will also be flown to ConAgra Foods' headquarters in Omaha, Nebraska to co-host a live review of Healthy Choice with Greg for his blog.

"Everyone can think of a time when they dug into the back of their freezer and thought, what is that?" said Greg Ng of Freezerburns. "The Freshen Your Freezer contest is a fun way to clean out your freezer and focus on health and great taste by stocking it with the great variety of meals that Healthy Choice has to offer."

"Healthy Choice has such a variety of meals for consumers to try – from the All Natural Entrees and Cafe Steamers to the Steaming Entrees we introduced last year and Complete Meals, there really is something for everyone," said John Lindell, Brand Director of Healthy Choice. "The contest shows consumers they can have a healthy stockpile of foods in their freezers while rewarding them for being a fan of Healthy Choice."

The contest is live now and will close on August 19. The winners will be notified the week of August 22 and announced via a live segment on Freezerburns on August 27. For complete contest details and to enter to win visit www.facebook.com/healthychoice.

Healthy Choice offers a variety of meals to satisfy any taste. For more information on the various Healthy Choice product lines, visit www.HealthyChoice.com. For special offers and up-to-the-minute information, stay in touch with the brand online: "Like" the brand on Facebook (www.facebook.com/healthychoice) and follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice).

Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

For more information, please contact:
Genevieve Mazzeo
ConAgra Foods
402-240-6864
[email protected]

Tina Anthony
Ketchum, Inc.
202-835-8831
Tina. [email protected]

www.conagrafoods.com
www.HealthyChoice.com

SOURCE ConAgra Foods, Inc.