healthy mama™ Launches Full Line of Pregnancy Safe Products in buybuy BABY® Stores
The first-to-market over-the-counter remedies for expectant and nursing moms now available at major retailer
NEW YORK, Nov. 4, 2013 /PRNewswire/ -- healthy mama™, the first-to-market over-the-counter brand of safe remedies for expectant and nursing moms, announced today the launch of their full line of products in buybuy BABY® stores. healthy mama™ will be available in all buybuy BABY stores across the U.S., making the first brand of pregnancy safe products more accessible to new and expectant moms everywhere.
Founded by mother of two and mompreneur, Rachel Katz-Galatt, healthy mama™ is dedicated to giving pregnant women remedies they need to sustain a healthy, happy and comfortable full-term pregnancy. It is a complete brand developed to provide pregnant and nursing women with the safest solutions to their common ailments such as aches and pains, lack of energy, nausea, indigestion, constipation and sleeplessness.
"The void in the market for pregnancy safe remedies is gaping and the information available to women on what products and ingredients are safe, is confusing and often contradictory," says Rachel Katz-Galatt, Founder of healthy mama™. "The abundance of misinformation fuels frustration and the possibility of women making misinformed choices, which could ultimately put their baby at risk. healthy mama™ has created this category innovation that will help make the shopping experience easier, more convenient and ultimately safer, by bringing solutions to common pregnancy ailments all under one umbrella."
The healthy mama™ brand consists of seven products:
- Shake That Ache! - Helps alleviate backaches, headaches, muscular aches, reduce fevers.
- eaZZZe The Pain! - Helps relieve nighttime aches and pains.
- Tame The Flame! – Delicious mint flavored chewable tablets put out the fire caused by acid indigestion and heartburn and provides 400 mg of elemental calcium.
- Move It Along! - A gentle remedy for occasional constipation and relieves symptoms of irregularity.
- Be Well Rounded! - Easy to swallow multivitamin with 17 key vitamins and minerals plus 450 mg DHA enteric coated supplement.
- Boost It Up! –Developed in collaboration with a leading OBGYN and Prenatal Nutritionists, this caffeine-free energy and anti-nausea drink is rich in protein, B-vitamins, ginger, electrolytes and fiber and provides a delicious and nutrient-packed way to stay hydrated.
- Make Mama Happy! - This kit includes Shake that Ache!, eaZZZe the Pain!, Move it Along! And Tame The Flame! Along with a bedazzled pill case – all packaged in one convenient but stylish carrying case.
In collaboration with The American Pregnancy Association, healthy mama™ will provide convenience and peace of mind to pregnant, nursing, and busy moms alike by offering product solutions, support and resources. The brand is a complete one-stop-shop resolution to the problems of navigating medicine aisles searching for individual products deemed safe for prenatal women. healthy mama™ is bringing this innovative solution for every mom and mom-to-be to the main stream market, now available at buybuy Baby stores
About healthy mama™
The mission of healthy mama™ is to help pregnant and nursing women feel more confident when choosing OTC medicines and have a more safe, enjoyable and comfortable experience during these milestones. Conceived by Rachel Katz-Galatt, a mother of two, who during her first pregnancy personally experienced immense confusion and frustration by the process, selected a remedy that was deemed not safe during pregnancy. She decided there had to be a better solution and has made it her responsibility to help other mothers have the safest, healthiest pregnancies possible. Visit www.healthymamabrand.com to learn more.
SOURCE healthy mama
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