Hearst Media Services Rolls Out New Marketing Resource Web Site

HOUSTON, Jan. 15, 2012 /PRNewswire/ -- Hearst Media Services has launched a new web site to create a one-stop-solution for businesses to navigate a broad selection of media options and marketing tools.

Due to increasing marketing options in the overall market, Hearst Media Services realized that businesses need a one-stop website to learn about how to craft a marketing plan and see a mixture of marketing channels that could help simplify strategic marketing for businesses of all sizes. Whether businesses are local or national, this site will help them find a cost-efficient way to reach their target markets.

The main features of HearstMediaHouston.com are:

• Tips and questions to consider to target new customers
• Steps to consider in developing a marketing plan
• Samples of marketing techniques and design idea starters
• Solutions for digital and print marketing channels
• Detailed product explanations and a glossary
• Research data on the Houston market
• Easy to read ad specifications
• Easy access to speak to a live person

The new site will be live on Monday, January 16, 2012 and is available at www.HearstMediaHouston.com

About Hearst Media Services

Hearst Media Services is part of Hearst Corporation (www.hearst.com) – one of the nation's largest diversified media companies.  Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; more than 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate.

FOR INFORMATION
Hearst Media Services
713-362-3131
713-354-3540
www.hearstmediahouston.com

NEWS RELEASE CONTACT
Chad Carpenter
Director of Marketing
Office: 713-362-6314
Email: [email protected]

SOURCE Hearst Media Services