Heartbeat Radio for Women Launches US-Based Online Presence

- First 24-hour Radio Station for Women Reaches Listeners Around the Globe-

Mar 29, 2011, 08:00 ET from Heartbeat Radio for Women

ORLANDO, Fla., March 29, 2011 /PRNewswire/ -- Heartbeat Radio for Women, the world's first-ever 24-hour radio station for women founded in Trinidad and Tobago five years ago, is extending its success and message of female empowerment with the launch of HeartbeatRadioUSA.com, an Internet-only music and news station.

Also available as an iPhone application, HeartbeatRadioUSA.com features women's oriented programming focused on: authors/books, celebrities, entertainment, eco, health & wellness, house & home, legal, parenting, personal finance, relationships and style.

"Harnessing the power of the everyday woman is what Heartbeat Radio is about," said Heartbeat Radio for Women President and Founder Kiran Maharaj. "We talk about such a wide array of topics, it allows us to have a fresh format that doesn't exist anywhere else. It helps that more and more people are streaming radio every day from their home and work computers and their mobile devices."

Heartbeat Radio's Adult Contemporary and Pop format is a mix of popular songs from the last five decades or as Maharaj says, "songs you're happy to sing along to." Signature daily programs include: Heartbeat Sunshine with Mary McBryde (7am-12pm), a light-hearted morning show featuring pop culture and entertainment news; and Afternoon Heartscape with Michelle Wargo (1pm-5pm), with a blend of entertainment, wellness, eco and women's issues guests.

HeartbeatRadioUSA.com also boasts several exclusive contributors including: success coach Dani Johnson, who appears on ABC's Secret Millionaire; travel correspondent Casey Wohl, also known as The Getaway Girl®; CouponQueeny Tanya Senseney; style expert and Jersey Couture reality show star Kim Gambale; and parenting expert Dr. Vicki Panaccione, founder of The Better Parenting Institute.

HeartbeatRadioUSA.com reflects an exponential growth in online radio and female-focused programming. According to a recent study by Arbitron and Edison, online radio listeners in the US have more than doubled, from eight percent of the Internet audience in 2005 to 17 percent in 2010 -- approximately 43 million users per week.

Along with charting new industry territory, HeartbeatRadioUSA.com has built up a huge international audience, with listeners from as far as Australia, Europe and Mexico. The station has also acquired a 40% male fan base, and a new tag line: "Heartbeat Radio for Women…and the Men who Love them."

About Heartbeat Radio for Women Online

Heartbeat Radio for Women is the world's first 24-hour station for women. The Internet-only station HeartbeatRadioUSA.com, broadcasts Adult Contemporary and Pop music and female-focused news programming. Produced segments and talk shows cover a variety of topics important to women ranging from motherhood, beauty and fashion to career advice, entertainment and relationships. Sixty percent of the station's audience is female, with a primary demographic of women ages 30-50. Stay connected to Heartbeat Radio on Twitter and Facebook. Listen live at www.HeartbeatRadioUSA.com.

SOURCE Heartbeat Radio for Women



RELATED LINKS

http://www.HeartbeatRadioUSA.com