Heartland Bridge Capital Expands Portfolio with Investment in Legends and Heroes, Inc.

MAHWAH, N.J., Dec. 9, 2011  /PRNewswire/ -- Heartland Bridge Capital, Inc. (OTCBB: HLBC), a private equity firm focused on developing a portfolio of unique investments in emerging technologies, announced that it has entered into a Letter of Intent with, and has taken an equity stake through its initial investment into, Legends & Heroes, Inc.

Legends & Heroes, Inc. is the owner of Skineez, and the developer and marketer of Skineez Skincarewear™, a unique and exciting brand of doctor-approved cosmetotextile garments.  Cosmetotextiles are fabrics equipped with patented microcapsules that impart skin care benefits, combat aging, and promote overall health and wellness.  Operating in the space where pharmaceutical and beauty care products are converging, Skineez is tapping into a $5 billion US market.  Skineez has a revolutionary technology for treating fabrics with microcapsules that contain cosmetic ingredients that form a balanced combination of anti-cellulite ingredients (retinol, caffeine, red algae extract).  Legends & Heroes, headquartered in Newton, MA, is entering a period of major market expansion and welcomed the investment from Heartland, which it perceived as sharing in one of its core values: "Doing Good!"

James F. Groelinger, CEO of Heartland Bridge Capital, commented: "We are very excited to be able to make this investment in L&H at a time that supports the impending commercial emergence of the Skineez product line.  The technical aspects of the product fit well with the overall objectives of Heartland's Life Sciences strategic focus, and represent an opportunity to participate in a new market segment in which we expect to see rapidly accelerating growth."

Michelle Moran, L&H's CEO, said: "We were introduced to Heartland and immediately felt the potential for a synergistic relationship.  Faced with the challenge of addressing the explosive market opportunities that are opening up for us, the ability to structure a transaction that provided immediate cash, with a second phase of additional cash and Heartland securities, was attractive.  I found Heartland to be insightful and enjoyable to work with, as well as an attractive investment vehicle in its own right.  I'm looking forward to closing on the second part of our arrangement and to having a fruitful long-term relationship."

One of the most unique features of Skineez Skincarewear™ is its longevity.  The special fabric is treated with the microcapsules during the manufacturing process.  When the garment is worn, the body's heat and the friction from wearing the garment slowly release the patented embedded cosmetic ingredients onto the skin.  However, unlike similar garments that have been on the market in Europe for some years, the Skincarewear™ garment can be replenished after washing up to 10 times with the SKINEEZ slimming spray.  This greatly enhances the user experience and economics.

About Legends & Heroes, Inc.

About Heartland Bridge Capital, Inc.

To request an investor packet on Heartland Bridge Capital register online at www.wallstreetnewscast.com/request/hlbc.html

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  Heartland Bridge Capital, Inc. cautions that statements made in this news release relating to the investment in Legends & Heroes, and potential investment in and the business direction of the Company, constitute forward-looking statements and makes no guarantee of future performance.  Forward-looking statements are based on estimates and opinions of management at the time statements are made.  These statements may address issues that involve significant risks, uncertainties, estimates, and assumptions made by management.  Actual results could differ materially from current projections or implied results.  Heartland Bridge Capital, Inc. undertakes no obligation to revise these statements following the date of this news release.

Contact:
Tom Bustamante,
Investor Relations Counsel
Ludlow Capital, Inc
Phone: (347) 483-0121
Email: [email protected]

SOURCE Heartland Bridge Capital, Inc.