Heartland Financial USA, Inc. ($6.5 B Assets) Hires Insuritas To Launch Private Label Insurance Agencies Across 16 States, 9 Banks And National Mortgage Division Footprint

Full Service Multi Bank, Multi-State Insurance Agency Complex Will Launch in 90 Days

News provided by

Sep 15, 2015, 03:00 ET

EAST WINDSOR, Conn., Sept. 15, 2015 /PRNewswire/ -- Insuritas announced it has been hired by Heartland Financial USA, Inc. to expand their Dubuque-based Insurance Agency complex to provide a full service insurance agency solution across their 9 banks and National Residential Mortgage Company.

Lynn B. Fuller, chairman & chief executive officer noted: "Our customers, businesses, and the communities we serve look to us to provide all of the core financial products and services they need, and expect us to focus on the right combination of products, price, convenience, selection and service. We recognize that 100% of our customers buy insurance to protect their important assets every year – and that we are perfectly positioned to expand our relationship with them to serve as their trusted Agent. Our Agency will offer all lines of insurance products to protect our customers, their families and businesses. The Insuritas agency platform will allow our customers to instantly get insurance quotes every time they get a loan, get their insurance policy bill in the mail, or are visiting our online banking storefront." Most importantly, Fuller noted, "We will run these new agencies under the brands of our individual banks, leveraging the valuable brand equity they have built in the markets they serve."

Jeff Chesky, President and CEO of Insuritas, noted: "Heartland Financial's leadership has recognized that providing a full suite of insurance products where their customers can come to shop, compare and buy insurance to protect their assets is a natural extension of their vision and leverages the powerful brand equity and trusted relationships they have created in their markets. They have an existing agency, and we are charged with expanding that agency complex across their entire footprint." Chesky added "We will install our award winning E-InsuranceAISLE™, LoanINSURE^® and SmartCART Technology℠ platforms, creating a virtual 'Insurance Aisle' inside the banks and mortgage division that will provide a powerful source of recurring, value added, non-cyclical fee income while helping their customers get the best coverages at the right price."

About Insuritas
Insuritas pioneered the deployment of virtual "private labeled" insurance agencies that are integrated into over 100 financial institution operating environments – currently connected to over 4.5 million consumers and small businesses. Insuritas enables financial institutions to own and/or expand an insurance agency solution without the significant capital investments required to build or buy an agency, or the inherent operational risks attendant to either of those approaches. Click www.insuritas.com for additional information.

About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. is a diversified financial services company providing banking, mortgage, wealth management, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 86 banking locations in 63 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas and Missouri, and loan production offices in California, Nevada, Idaho, North Dakota, Oregon and Washington. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.