Heated Bedding Market size is set to grow by USD 71.6 million from 2024-2028, product premiumization boost the market- Technavio

NEW YORK, Sept. 24, 2024 /PRNewswire/ -- The global heated bedding market size is estimated to grow by USD 71.6 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 2.64%  during the forecast period. Product premiumization is driving market growth, with a trend towards increased demand for extremely soft blankets and throws. However, ease of substitution  poses a challenge. Key market players include American National Manufacturing Inc., Bed Bath and Beyond Inc., Biddeford Blankets LLC, Brothers Bedding Mattress Factory, Delutti Inc., Electro Warmth, Living Earth Crafts, medisana GmbH, Microlife Corp., Newell Brands Inc., Serta Simmons Bedding LLC, Smiths Group Plc, Spring Air International, Tenacta Group Spa, The Surgical Co., The Vermont Country Store Inc., Thermotex Therapy Systems Ltd., and Tuck Sleep.

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The global heated bedding market is currently witnessing a growth in demand for extremely soft blankets and throws, particularly those made of velvet and microfibers. Consumers are drawn to these products due to their added comfort and softness. Notable brands like Sunbeam, under Newell Brands, are catering to this trend with offerings such as Oversized Faux Fur Heated Throws and Velvet Plush Heated Blankets. These products boast convenient pre-heating settings and extreme softness, enhancing their market value. The heated bedding market is experiencing growth due to advancements in functionality, comfort, and aesthetics, making it an attractive investment for manufacturers and consumers alike. 

The Heated Bedding Market is experiencing significant growth due to increasing consumer awareness towards wellness and health. Back problems and various medical conditions are driving demand for adjustable beds and heated mattress pads. Diabetic patients especially benefit from these products. The market is fragmented with unorganized players, but trade regulations ensure fair competition. Import and export analysis indicate growing production in China and the US. Emerging revenue pockets include energy efficiency and smart technologies. Market regulations prioritize safety and quality. Companies focus on product diversification, offering cosiness, durability, and dependability. Low-temperature, cost-effective, portable, and convenient options cater to diverse application niches. Heated water and electrically heated wires are key components, with electric blankets and heated mattress pads leading the market. 

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•         The global heated bedding market experiences a significant challenge due to the availability of various substitutes. Heated bedding products face competition from room heaters, HVAC systems, and traditional bedding items like blankets and quilts. Some consumers express concerns over potential hazards, such as electric shocks and fire risks, associated with heated bedding, leading to increased substitution. These factors collectively hinder the growth of the heated bedding market to a considerable extent during the forecast period.

•         The Heated Bedding Market is experiencing significant growth due to increasing back problems, medical conditions like diabetes, and an aging population. Adjustable beds and heated mattress pads are popular solutions for those with health issues. However, challenges include unorganized players, trade regulations, and import-export analysis. Production analysis reveals energy efficiency and smart technologies as emerging revenue pockets. Market regulations prioritize safety, quality, cosiness, durability, and dependability. Heated water and electrically heated wires are key components, with cost-effective, portable, and convenient options gaining popularity. Companies strive for product diversification and consumer awareness, focusing on energy efficiency, wellness, and health. Low temperatures ensure good sleep while ensuring safety and dependability remain top priorities.

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This heated bedding market report extensively covers market segmentation by  

1. Product 
• 1.1 Heated blankets and throws
• 1.2 Heated mattress pad
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 APAC
• 3.2 North America
• 3.3 Europe
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Heated blankets and throws-  The global heated blankets and throws market has experienced consistent growth since 2023. This trend is projected to continue throughout the forecast period. Heated blankets and throws are outfitted with digital controllers, enabling users to adjust heat settings. These products generate heat through electric current. Safety is a priority in the market, with automatic shut-off functions standard in offerings. Dual-controller heated blankets are gaining popularity, allowing two users to set individual temperature preferences. The rise in health-conscious consumers will also contribute to the growth of the heated blankets and throws segment within the heated bedding market.

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The Heated Bedding Market is experiencing significant growth due to increasing consumer awareness towards maintaining good health and wellness. Heated bedding products, including heated mattress pads and electric blankets, offer cosiness and dependability, making them popular choices for those suffering from back problems or adjustable beds. The market is witnessing product diversification with the introduction of energy-efficient options, such as heated water systems and electrically heated wires. Safety and quality are paramount, with manufacturers focusing on durability and dependability. Low temperatures and cost-effectiveness are also key factors driving demand. Portable and convenient options cater to the needs of those with medical conditions, such as diabetes, or those seeking a convenient solution for energy efficiency and smart technologies. Population growth and the rising prevalence of various medical conditions further fuel market growth.

The Heated Bedding Market is witnessing significant growth due to increasing consumer awareness towards maintaining good sleep quality and health. Heated bedding products, including heated mattress pads and electric blankets, offer cosiness, durability, and dependability, making them popular choices for consumers. Energy efficiency is a key consideration in the market, with electrically heated wires and heated water systems gaining popularity for their low energy consumption. Safety is a significant factor, with regulations ensuring product safety and quality. Product diversification is driving innovation, with adjustable beds and smart technologies integrating heating systems. Back problems, medical conditions, and population growth are key drivers, with diabetic patients particularly benefiting from heated bedding. The market faces challenges from unorganized players and trade regulations, while import-export analysis and production analysis provide emerging revenue pockets. Market regulations and category market growths continue to shape the industry footprint, with application niches expanding beyond personal use. Overall, the Heated Bedding Market offers a cost-effective, convenient, and portable solution for maintaining wellness and health.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Heated Blankets And Throws
• Heated Mattress Pad
• Distribution Channel
• Offline
• Online
• Geography
• APAC
• North America
• Europe
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

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SOURCE Technavio