LOS ANGELES, April 14, 2011 /PRNewswire/ -- Stand Up To Cancer (SU2C) is proud to announce Celebrity Ambassador Heidi Klum will be featured in a new public service announcement (PSA) that will appear first in PEOPLE magazine's World's Most Beautiful issue. Klum brings her supermodel glamour to the fight against cancer, posing in a grey SU2C sweatshirt in the PSA, photographed by Rankin. The highly-anticipated special issue of PEOPLE has a readership of 50 million and hits newsstands April 15, 2011. Sweatshirts similar to the one worn by Klum can be purchased for $45.00 at the SU2C store here: http://bit.ly/su2cshirt, with net proceeds going directly to support collaborative cancer research by multidisciplinary "Dream Teams" of scientists.

(Photo:  http://photos.prnewswire.com/prnh/20110414/LA81313)

"If you don't want to be OUT, you can be IN by joining me and the Stand Up to Cancer movement in the fight against cancer. Let's all say Auf Wiedersehen to cancer together!" said Klum.

The PSA's message, "It's Up 2 All of Us to Stand Up To Cancer," conveys the importance of collaboration. With one in two men and one in three women in the U.S. diagnosed with cancer in their lifetimes, the campaign calls on everyone to stand together to change those dire odds.

"We're deeply grateful for Heidi's support," said Laura Ziskin, the Stand Up To Cancer co-founder who produced SU2C's two major broadcast fundraising specials. "Not only is she a gorgeous model for our sweatshirt, but she's drawing on her beauty to raise awareness for cancer, in one of the most-read magazine issues of the year. Heidi understands first-hand the hell cancer wreaks in families and friends. We hope others will be inspired by Heidi to take a stand for their loved ones and join the fight against cancer. Purchasing one of these sweatshirts is a very simple way to do that, as all of the net proceeds go directly to fund research."

Stand Up To Cancer's innovative approach to research is designed to eliminate barriers that have traditionally inhibited creativity and collaboration by enabling the best and brightest investigators from leading institutions across the country and internationally to work together. Five SU2C collaborative "Dream Teams" are pursuing the most promising research, accelerating the discovery of new therapies for cancer patients and advancing efforts in cancer prevention research. Stand Up To Cancer also awards Innovative Research Grants to individual investigators pursuing high-risk, potentially high-reward cancer research.

About Stand Up To Cancer

Stand Up To Cancer (SU2C) – a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization – raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women who have been profoundly affected by cancer began working together to marshal the resources of the media and entertainment industries in the fight against it. To learn more, visit www.standup2cancer.org.

About the Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), the collective philanthropic organization for the television and film businesses, has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues.

CONTACT:  Maurine Slutzky of the Entertainment Industry Foundation, +1-213-240-3923

SOURCE Stand Up To Cancer