Heidi Klum's Maternity Collections Exclusively for A Pea in the Pod(R) and Motherhood Maternity(R) in Stores Now

NEW YORK, Feb. 12 /PRNewswire-FirstCall/ -- (Nasdaq: DEST) Attention all fashionable moms-to-be…the wait is over!  Supermodel Heidi Klum's inaugural maternity collections have arrived!  Lavish by Heidi Klum™ for A Pea in the Pod^®, and Loved by Heidi Klum™ for Motherhood Maternity^® are available in stores and online today, February 12th.  Yesterday, Heidi celebrated the launch with hundreds of expectant moms at Heidi Klum's Biggest Baby Shower at Destination Maternity(R) in New York City, where both collections were previewed.  

(Photo: http://www.newscom.com/cgi-bin/prnh/20100212/PH54152 )

Lavish by Heidi Klum™ and Loved by Heidi Klum™ have partnered with Baby Buggy^® to help children in need.  Ten percent of sales nationwide from these two collections between February 12, 2010 and February 18, 2010 will be donated to Baby Buggy to celebrate the launch of these collections.

Jessica Seinfeld, Founder and President of the Board of Baby Buggy, said, "Leave it to Heidi Klum to create not one but TWO collections of chic maternity wear. Heidi's clothing not only looks fabulous, but also, a portion of the initial sales will have a meaningful impact on families in need in New York City. We are fortunate to work with Heidi, A Pea in the Pod and Motherhood Maternity. They truly celebrate motherhood - not only the exciting, fun, and fashionable side, but the challenges and struggles as well."

"My goal was to create cutting-edge maternity clothes that allow women to look great while they are pregnant," said Heidi Klum.  "I hope we made it a little bit easier for pregnant women to show their beautiful shapes during this miraculous time!"

"Since we announced our collaboration with Heidi last month, the buzz has been nonstop," said Rebecca Matthias, President and Chief Creative Officer of Destination Maternity Corporation, which operates A Pea in the Pod and Motherhood Maternity.  "Because Heidi is always coming up with new ideas and designs, we knew one season wouldn't be enough.  So, stay tuned for summer and fall deliveries."

The first delivery of Lavish by Heidi Klum includes 15 pieces ranging from $68 to $128 and is available in all A Pea in the Pod stores and at www.apeainthepod.com.  

The first delivery of Loved by Heidi Klum includes 14 pieces ranging from $12.98 to $39.98 and is available in all Motherhood Maternity stores and at www.motherhood.com.  Both collections are also available at Destination Maternity^® stores and at www.destinationmaternity.com.

About Destination Maternity Corporation

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel, using its quick response replenishment system to "give the customer what she wants, when she wants it." In the United States and Canada, as of January 31, 2010, Destination Maternity operates, 1,690 retail locations, including 711 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood™ collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity is expanding internationally and has entered into exclusive store franchise and product supply relationships in India and in the Middle East.

About A Pea in the Pod^®

From sophisticated classics to fun casual looks, A Pea in the Pod^® offers the mom-to-be exceptional contemporary pieces that reflect her uncompromising sense of style.  Free-spirited and original, classic and modern - A Pea in the Pod is maternity redefined.  Its premier line, A Pea in the Pod Collection™ is a favorite among Hollywood's celebrity moms-to-be and offers exquisite details and luxurious fabrications to display the true art of maternity.  A Pea in the Pod styles can be found in all A Pea in the Pod and Destination Maternity^® stores.  For the nearest store call 1-877-APEAPOD or visit www.apeainthepod.com or www.destinationmaternity.com.

About Motherhood Maternity^®

Motherhood Maternity^® offers a complete selection of the latest fashions and amazing values.  From sexy and sophisticated to bold and beautiful, Motherhood Maternity has everything the mom-to-be could ever want or need.  Motherhood Maternity can be found nationwide, in Canada, Puerto Rico, Guam and in all Destination Maternity^® stores. For store locations or to shop online or by phone, visit www.motherhood.com, www.motherhoodcanada.ca or call 1.800.4MOM2BE.

About Baby Buggy^®

Baby Buggy^®, founded in 2001, is a non-profit organization dedicated to providing New York City families in need with essential equipment, products and clothing for their infants and young children.  With an extensive network of community-based organizations, Baby Buggy has donated over 4 million items to hundreds of thousands of children.   For more information, please visit www.babybuggy.org.

SOURCE A Pea in the Pod; Motherhood Maternity